Welcome to The Private Care Standard 🖤 If you’re running an independent home care agency in the UK, you already know this: This work is heavy. It’s constant. And most of the time, you’re carrying it alone. This space exists for independent providers who want to grow 📈 — and for those who just need somewhere to: - 🧠 sense-check decisions - 😮‍💨 share frustrations - 💬 talk honestly about what’s not working Because no one understands what it’s like to run an independent care agency better than other independent care agencies. This isn’t fluff. It’s shared experience, practical thinking, and real standards. 🚀 What To Do First (Very Simple) Step 1: Watch This First 🎥 Go to the main feed and watch: 🎯 How to Find & Speak to Your Ideal Private Client This explains why most marketing in care doesn’t work — and what actually needs to be clear BEFORE ads, referrals, or outreach ever bring the right families. You’ll also find a short worksheet attached 📝 Ideal Private Client Persona Example Sheet Ideal Private Client Persona Template Sheet Fill in the template as you watch. - if you don't know what to put for any section ask for help! No overthinking. Just answer honestly. Step 2: Comment “Finished” ✅ Once you’ve watched the video and filled in the worksheet: 👉 Go to General Discussion 👉 Comment “Finished” That’s it. This helps us: - 👀 see who’s actively working through things - 🤝 know who to prioritise helping - 🧩 keep the community useful and focused No pressure. No performance.

In this video, I break down exactly why most Facebook ads fail for home care agencies and how to fix your strategy by building a Private Client Persona. I cover why targeting "everyone" is the fastest way to burn your budget, the critical difference between the Primary Buyer and the End User, and how to identify the specific pain points and core needs that actually trigger a phone call. I also dive into how to speak to the family's "guilt" and "burnout" with messaging that builds trust before you even meet them. No theories here—I walk through the exact framework we use to map out client behavior, communication expectations, and the "trigger events" that move a lead from browsing to buying. By the end of this video, you’ll know how to stop wasting money on cold traffic and start attracting the specific families you actually want to serve. Want the Private Client Persona Template I use in the video? Comment "PRIVATE CARE" below and I’ll send it over.

To get the most out of this space you need to follow a couple guidelines. Please read. 1. Post Real Problems in General Discussion 2. Be Specific So People Can Help You 3. Use the Resource Library (and Ask for What’s Missing) 4. Respect the Space and Participate Honestly This is not a course. This is not a sales pitch. This is a working space for home care owners. The goal of this community is simple: help each other attract better private clients, keep them longer, and run leaner agencies. If you want to get the most out of it 👇 1. USE THE GENERAL DISCUSSION This is the heart of the group. Post here if you: - are stuck with private clients - want feedback on an idea - want to share what worked (or didn’t) - have a question you can’t get a straight answer to - Or just need to vent - we all need to sometimes. There are no “stupid” questions here. If you’re thinking it, someone else probably is too. 2. BE SPECIFIC The more detail you give, the better the answers will be. Instead of: “I need more private clients” Try: “I’m in Liverpool, been running 2 years, tried Bark and Facebook, spent £300, no real leads. What would you look at first?” That’s how real progress happens. 3. USE THE RESOURCE LIBRARY This is where tools, templates, and guides will live. We will be uploading this GRADUALLY. Some will be created by me. Some will be shaped by what you ask for. If something is missing — say it. This space grows based on real problems, not theory. I am not a guru — I will do my best to find the best people to help with whatever you are struggling with. 4. RESPECT THE SPACE This is a trust-based community. Please: - no spam - no pitching services to members - no copying posts outside the group without permission Honest conversations stay here. 5. THIS IS A TWO-WAY SPACE I’ll share what’s worked (and what hasn’t) in my own agency. I’ll build tools and resources based on what I see coming up repeatedly. But this only works if you participate.