3d (edited) • General Discussion 💬
🚀 New Video: How to Find & Speak to Your Ideal Private Client (Beginners)
In this video, I break down exactly why most Facebook ads fail for home care agencies and how to fix your strategy by building a Private Client Persona.
I cover why targeting "everyone" is the fastest way to burn your budget, the critical difference between the Primary Buyer and the End User, and how to identify the specific pain points and core needs that actually trigger a phone call. I also dive into how to speak to the family's "guilt" and "burnout" with messaging that builds trust before you even meet them.
No theories here—I walk through the exact framework we use to map out client behavior, communication expectations, and the "trigger events" that move a lead from browsing to buying. By the end of this video, you’ll know how to stop wasting money on cold traffic and start attracting the specific families you actually want to serve.
Want the Private Client Persona Template I use in the video? Comment "PRIVATE CARE" below and I’ll send it over.
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🚀 New Video: How to Find & Speak to Your Ideal Private Client (Beginners)
skool.com/the-private-care-standard-3768
At The Private Care Standard, we help independent home care providers attract and keep private clients.
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