Pitching features and benefits died a long time ago. Customers are concerned with 3 things. 1️⃣ Their Problems. 2️⃣ How it Impacts them. 3️⃣ And the deeper Emotions behind it all. Whether you are prospecting and messaging with cold calls, emails, and DM's. Leading deep consultative discoveries and exec-level presentations. Or creating content that you want to hit the spot with your target audience. You need messaging that resonates deeply. Here is your Customer Intelligence System. You can find the PIE Chart Playbook + Template in the The Vault

Here are 9 cold call openers for you to try out today. 🤷🏻‍♂️ Help-Me-Out Style ▪️“Hi Alex, this is Robin. We’ve never met but I’m on your LinkedIn profile and had a quick question. Do you have a minute?” ▪️“Hi Jane, quick question if you don’t mind because I might be in the wrong place, but could you point me in the right direction?” ▪️“Hi Paul, I could some advice on something and I think you’re the best person. Can I a weird one? It’s Robin from uGen Training by the way. ” ✊🏻 Confident and Purposeful ▪️“Hi Tom. If I’m being direct, I’m calling to make business introductions. I think our firms should talk - mind if I explain why?” ▪️"Hi Gary, it’s Robin over at uGen. Did I catch you in the middle of something urgent?" ▪️“Hi Pam, it’s Robin Burr. I came across something relevant to [your role] and wanted to check if it applies.” 🤸🏻 Playful and Pattern-Interrupting ▪️“Hi Eoin, I’ve made a list of 17 clients I want to work with this year and put you on it. Care if I explain why and you tell me if I have a chance?” ▪️“Hi Tim, so I’ve got some good news. You’re the lucky winner of a cold call from Robin Burr. You can cash in for 30 seconds, or gift this to a competitor you really don’t like. ” ▪️“Hi Dani, listen to this - my boss is telling me I can’t make cold calls and now he’s watching. Can you help me prove him wrong so he looks a bit silly? Takes 30 seconds.” There are 21 more in 'The Vault' - just head over to the Classroom, open The Vault and they sit under Outreach & Prospecting Happy Selling

Hey Sales Therapists, I'm holding off on the live group coaching sessions for a moment until we have some new members to populate this group. I've been so wrapped up with building the PERFECT Sales Course out, I haven't had time to plug this community (that's a gentle nudge if you want to refer anyone!) And btw, the first 10 founding members (we're 1 away) will be offered the course for free, in exchange for a short video testimonial. No obligation, but you guys deserve something for your patience. Happy Selling