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Welcome New Members: Start Here
Welcome to the community! This space was created for party and event pros who want to grow, learn, and level up their business with support — not guesswork. Inside, you’ll find real conversations, practical tools, and a group of people who understand exactly what you’re building. Steps to Get Started: 1. View The Intro Video 2. Introduce Yourself Below 3. Start Learning & Building Your Business
Need Leads NOW? Watch My Local SEO Strategy
Need Leads NOW? Watch My Local SEO Strategy If your inbox is quiet and bookings feel slow, this training shows you the fastest way to get found by real buyers in your city. I’ll walk you through the exact local SEO moves we use to boost visibility, outrank competitors, and turn Google searches into paying clients — even in slow seasons. You’ll learn: - The quickest fixes that make Google send you more traffic - How to optimize your pages for local intent (this is where most event pros miss) - Simple tweaks to your listings, keywords, and content that drive leads fast - What to do this week to show up higher without paying for ads Perfect for event businesses, decorators, and planners who need more inquiries ASAP — and want a strategy that keeps working month after month.
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How amazing it is to be tired in the life I once begged the universe for.
Today we wrapped a full Christmas install for one of our top clients, UPMC. Up at 6 AM finishing flowers, balloons, table settings—just our small team making magic happen. We finished at 5 PM, and it looks stunning. Now we’re sitting here waiting for 11 PM to roll around so we can clean it all up… and honestly? We’re exhausted. But I keep thinking about this line that keeps popping up on my Instagram. How amazing it is to be tired in the life I once begged the universe for. The exhaustion feels heavy, but the gratitude is even heavier. I asked for this life—flexibility, creativity, a business that grows every year, clients who trust us with their biggest moments. I asked for the “this looks amazing!” and the “I wish I could be you.” I asked for the impact, the beauty, the chaos. And with it comes days like this—long, tiring, rewarding days where the work hurts a little but the purpose feels massive. So as I head into 2026, I’m reminding myself to pause more. To reflect more. To be present in the moments I used to dream about. To stay grateful for the business I’ve built, the team beside me, and the life that’s unfolding because of it. Tired… but incredibly thankful
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Predictions and Strategies for 2026
Trying out a new format for my YouTube videos! Check out the latest episode where I talked about the real behind-the-scenes of growing a business — the wins, the missteps, the mindset shifts, and the systems that actually move the needle. If you’re building something big in 2026, this one’s worth a listen.https://youtu.be/_8bVXgbWjcY?si=ndfdH1dqhpIJj2mI
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✨ Lesson: The January Panic = Your Biggest Opportunity
Why people lose their minds in January — and how event pros cash in. Every. Single. Year.The same psychological switch flips. December: 🎄 Cookies. 🧁 Pajamas. 😌 Zero responsibilities. 🫠 Everyone pretending time isn’t real. January 2nd: “Damn… I’m having a baby this year.” 😳 “Damn… I’m getting married this year.” 😱 “Damn… I need to plan that shower/birthday/party… THIS YEAR.” 😭 It hits them like a Mack truck made of baby’s breath and balloon garlands. Not because the event is soon…but because the year changed.The human brain treats January like a deadline. Even if their event is in October, November, or NEXT December, they suddenly feel behind. And THIS is where event pros either:💥 win the year or🫥 fade into the background 📌 Reality Check: January Is Not Booking Season It’s research season.Panic-research season. “I need answers so I don’t ruin my own baby shower” season. They’re not ready to book.But they ARE ready to: - 🔍 Google “2026 baby shower ideas” - 📌 Scroll Pinterest until their thumbs go numb - 📖 Read blogs - 📝 Download guides - 🗣️ Ask friends for advice - 🤳 Save 47 screenshots - ✉️ Join email lists for clarity - They don’t want your booking form.They want certainty, simplicity, direction. Whoever provides that → wins their trust.And whoever wins trust → wins the client. ✨ The January Play (Steal This): 1️⃣ Speak directly to the panic Your content for the month should feel like a hug + a reality check. Use lines like: - “Having an event this year? Start here.” - “What’s trending for 2026 showers + weddings.” - “Here’s what a $500 / $1500 / $3000 budget really gets you.” - “When to book vendors so you’re not overwhelmed later.” You’re calming the January brain down. 2️⃣ Offer value hits, not commitment traps January leads will NOT fill out:❌ 20-question booking forms❌ budget calculators❌ long questionnaires❌ “Tell me your theme + colors + venue + guest count + life story” forms But they WILL grab:✔️ a theme list✔️ a 2026 trend report✔️ a planning timeline✔️ a checklist✔️ a budget breakdown✔️ a color palette guide
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The Party Company
skool.com/the-party-company
We help small business owners in the party and event industry grow through expert training, marketing support, and ready-to-use business resources.
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