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23d • 🥳 Biz Tips
✨ Lesson: The January Panic = Your Biggest Opportunity
Why people lose their minds in January — and how event pros cash in.
Every. Single. Year.The same psychological switch flips.
December:
🎄 Cookies.
🧁 Pajamas.
😌 Zero responsibilities.
🫠 Everyone pretending time isn’t real.
January 2nd:
“Damn… I’m having a baby this year.” 😳
“Damn… I’m getting married this year.” 😱
“Damn… I need to plan that shower/birthday/party… THIS YEAR.” 😭
It hits them like a Mack truck made of baby’s breath and balloon garlands.
Not because the event is soon…but because the year changed.The human brain treats January like a deadline. Even if their event is in October, November, or NEXT December, they suddenly feel behind.
And THIS is where event pros either:💥 win the year or🫥 fade into the background
📌 Reality Check: January Is Not Booking Season
It’s research season.Panic-research season.
“I need answers so I don’t ruin my own baby shower” season.
They’re not ready to book.But they ARE ready to:
  • 🔍 Google “2026 baby shower ideas”
  • 📌 Scroll Pinterest until their thumbs go numb
  • 📖 Read blogs
  • 📝 Download guides
  • 🗣️ Ask friends for advice
  • 🤳 Save 47 screenshots
  • ✉️ Join email lists for clarity
They don’t want your booking form.They want certainty, simplicity, direction.
Whoever provides that → wins their trust.And whoever wins trust → wins the client.
✨ The January Play (Steal This):
1️⃣ Speak directly to the panic
Your content for the month should feel like a hug + a reality check.
Use lines like:
  • “Having an event this year? Start here.”
  • “What’s trending for 2026 showers + weddings.”
  • “Here’s what a $500 / $1500 / $3000 budget really gets you.”
  • “When to book vendors so you’re not overwhelmed later.”
You’re calming the January brain down.
2️⃣ Offer value hits, not commitment traps
January leads will NOT fill out:❌ 20-question booking forms❌ budget calculators❌ long questionnaires❌ “Tell me your theme + colors + venue + guest count + life story” forms
But they WILL grab:✔️ a theme list✔️ a 2026 trend report✔️ a planning timeline✔️ a checklist✔️ a budget breakdown✔️ a color palette guide
This is how you collect emails while lowering anxiety.
3️⃣ 📝 Blog Like You Mean It
January Google traffic is insane.People are searching EVERYTHING.
One good blog can:
  • bring you free leads
  • build trust
  • rank for months
  • warm up cold buyers
  • convert without effort
A blog is the closest thing event pros have to passive income.
4️⃣ Plant the seeds now → harvest in February/March
The mid-January shift is REAL.Curiosity turns into urgency.
That’s when the “just looking” people suddenly become:“Omg… we need to book someone.”
If you’ve been the calm voice all month…you’re the obvious choice.
💡 The January Formula:
ATTRACT → EDUCATE → COLLECT (emails) → NURTURE → BOOK
Play it right and every “Damn… I’m having a baby this year”turns into a booking 4–8 weeks later.
👇 Drop a comment:
What panic-calming value piece are YOU giving your clients this January?
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Jordan Durham
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✨ Lesson: The January Panic = Your Biggest Opportunity
The Party Company
skool.com/the-party-company
We help small business owners in the party and event industry grow through expert training, marketing support, and ready-to-use business resources.
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