When you go into a client conversation, who are you speaking to in your mind: a prospect or a client?
Because here is an idea I have been sharing for over 30 years, and it is one of the simplest and most powerful shifts you can make in your business.
Deal with people as though they have already said yes. Not as though they will say yes.
When you decide, before the conversation begins, that this person is already a client, everything about how you show up changes.
Your words change.
Your energy changes.
Your body language changes.
You stop holding back your best ideas.
You fire your big guns first, because that is what you do with someone you are genuinely working with.
And the client feels it.
Even if they cannot explain exactly why, they feel the difference between someone who believes in the outcome and someone who is quietly hoping for it.
Here is a quick reflection for you this week:
Think back to two recent conversations.
One with someone you treated as a prospect.
One with someone you already knew was a client.
What was different about how you showed up?
The language you used? The generosity of what you shared?
That difference is your opportunity.
Drop your thoughts below. Have you tried this? What happened?