too many people die without realising they could’ve done far more. but school, society, or just their own lack of vision put them in a labelled box:the lawyer. doctor. artist. bodybuilder. you could be next. refuse to be a specialist. humans are generalists. we don’t exist to build mastery in one specific function, job, or environment - to do this is to give up the very thing that makes you human, in order to become a specialist - which is exactly what an insect is. if you have breath, refuse to play it safe. aim to master every skill that matters, not one or two. your craft. knowledge. spirituality. fighting ability. health. conditioning. metacognition. that’s the real mission.

forging habits is supposed to stress you out. make you uncomfortable. anxious, even. it’s not supposed to be easy. new habits, routines, thought patterns - they all move you to a new identity - one that threatens your current identity’s survival. waking up at 6AM threatens your night owl identity. eating clean threatens your “comfort food” identity. going to the gym threatens your gamer identity.which is why they’re hard to stick to. it’s painful - it’s supposed to be. you’re killing a part of you - but persevere - before habits crystallise into a new identity, they have to be forged. forging requires fire. fire you must be strong enough to handle.

fragrance. environment. body language. speech. face. style. physique. anything and everything that shapes how people see you becomes priority number one. because when deciding who you are, your brain tracks social evidence far more than you realise. Aesthetics has always been one of the core human values for a reason: it changes how people perceive you - which, whether you like it or not - changes your perception of yourself. ask yourself: with my current appearance, what social evidence am I feeding my brain? if this still sounds “shallow,” remember even the finest thinkers in history valued their Aesthetics: Plato’s nickname came from his physique - Platon meant “broad” in old Greek.

a failure doesn’t become a success while thinking he’s a failure - that would violate a few universal laws. a man who believes he’s a failure behaves like one, collects evidence that he is one, and becomes one. if you’re committed to developing yourself, building real self-confidence is the first hurdle you need to clear. because how are you going to: start a project that frees you from a 9-5, be respected by people you want to be respected by, attract the girls you are most attracted to - not the ones you settle for... without first believing you can?

we just launched our substack - it's like Instagram, except for deeper ideas. Click the link to access our first post on there. It's a good one. https://substack.com/home/post/p-180877344