Jan 22 • 🧠 Thinking & Leadership
The $10M Specialist Principle (and Why Focus Beats Everything Right Now)
I came across a piece from Sharran Srivatsaa that hit a nerve—in a good way. (https://www.mynextbillion.com/p/10m-specialist)
Not because it was flashy.
Not because it promised shortcuts.
But because it reinforced something most high performers know… yet struggle to fully commit to.
Extreme focus wins.
The Story (Quick Version)
Sharran shared the example of a real estate agent in LA who does one thing:
Only international buyers
Only Los Angeles
Only homes $10M+
No website
No social media
No marketing team
She turns down everything else.
No rentals.
No local buyers.
No “easy” $5–7M deals.
Why?
Because every “yes” outside her lane dilutes what makes her valuable.
After 20 years of doing one thing exceptionally well:
She closes 8–10 deals per year
Makes $3M+ annually
Has insane leverage
Operates by referral only
She doesn’t compete with 50,000 agents.
She competes with maybe 3 people in the world.
At that level, there’s no noise.
Just one question:
Are you good or not?
The Real Lesson (It’s Not About Real Estate)
This applies to:
Coaches
Gym owners
Creators
Consultants
Agency owners
Operators
Most people want to:
Be good at 10 things
Keep options open
Say yes “just in case”
That feels safe.
But safety is usually what keeps you average.
The Formula Is Simple (Not Easy)
Sharran lays it out cleanly:
Get good first
Then get specific
Then charge more
Then do it for a long time
Most people try to reverse this.
They pick a niche before they’re good.
Or they bounce every 6–12 months because it’s uncomfortable.
Specialization only works if you’re willing to:
Say no repeatedly
Look boring for a while
Outlast the phase where it “doesn’t look like it’s working”
Why This Matters Right Now
A lot of us are in a season where:
We can do many things
We are capable of juggling
We know we could make money in multiple directions
But capability ≠ leverage.
Leverage comes from:
Depth
Reps
Consistency
Reputation
And reputation only forms when you stay put long enough for people to associate you with one thing done exceptionally well.
A Question Worth Sitting With:
If you stripped everything down and committed to one core lane for the next 3–5 years:
What would you stop doing?
What would you say no to—even if it’s “easy money”?
What would you double down on until people only think of you for that?
Not forever.
Just long enough to become undeniable.
Final Thought
Specialization feels risky because it forces clarity.
Clarity removes excuses. And excuses are comfortable.
But when you do one thing extremely well for a long time:
You stop competing
You stop chasing
You start attracting
Focus isn’t limitation.
It’s leverage.
If this resonates, drop a comment:
What’s the one thing you’re committing to go deeper on this year?
Or what’s something you know you need to cut to protect your focus?
Let’s talk it through.
0
2 comments
The $10M Specialist Principle (and Why Focus Beats Everything Right Now)
powered by
skool.com/the-institute-6909
For entrepreneurs who know they’re capable of more. Learn simple systems to grow leads, brand, and revenue—without burnout.
Suggested communities
Powered by