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Pinned
Dec '25 •
📌 START HERE: Get Activated In 72 Hours
You joined because you’re an overworked service business owner who’s tired of running everything from memory. That changes here. The Institute Social is a 30‑day operating system sprint to help you organize your business, fix bottlenecks, and stop your day from constantly falling apart. Your first mission is simple: get Activated in the next 72 hours so you can start the sprint the right way. 📱 Step 1 — Install The Skool App (Do This Now) Iphone users HERE Android users HERE 👉 Download the Skool app on your phone and log in. Why this matters: - People who win here post from their phone - Participation is 10x easier - If you skip the app, you will participate less Installing the app = opting in to being a serious member. 🩺 Step 2 – Take the 5‑Minute Business Checkup This gives you: • Your operator identity • Your #1 constraint • A custom 30‑day plan and the right sprint path to start If you already took the 5‑Minute Business Checkup before joining, you can skip to Step 3 below. When you’re done, come back here and finish your 72‑hour activation: You are officially Activated when you’ve done all 3: 1) Post your Intro Share: - who you are - what service business you run - where things feel messy or chaotic right now 2) Post your 30‑Day Sprint Focus Use your 5‑Minute Business Checkup result to fill this in. Pick ONE thing to install and ONE thing to fix based on your diagnosis. Use this format: In the next 30 days, I will install ____ and fix ____. 3) Leave 3 meaningful comments Go comment on 3 other intro posts. If you only have 15 minutes right now, do this in order: 1. Post your intro 2. Leave 3 comments 3. Go to Classroom → 30-Day Operating System Sprint → Lessons 1–3 Don’t binge. Do the next obvious thing.
Pinned
May 4 •
I Revamped the 5-Minute Business Checkup Tool
And honestly, it’s a lot better now. The reason I rebuilt it was simple: I didn’t want people joining this community, landing in the classroom, and then just clicking around randomly trying to figure out where to start. That creates friction.That creates overwhelm.And most of the time, it kills momentum before it even starts. So I tightened the tool up. Now when you run the 5-Minute Business Checkup, it gives you: - your operator identity - your biggest business constraint - a clearer read on what stage you’re in - a 30-day activation plan - the exact classroom path you should start with - a copy-ready comment you can paste into the community - and a simple do this today list so you can move right away The goal is not to give you more information. The goal is to help you stop guessing. Instead of bouncing between lessons, you answer a few questions and the tool points you toward the system you actually need first. That’s a much better starting point. Especially if you’re: - overwhelmed - trying to do too much - unclear on your real bottleneck - or not sure what to focus on over the next 30 days This is one of the biggest things I want this community to do well: help you diagnose faster, install faster, and move faster. So if you’re in here and haven’t run it yet — go do that. Then come back and post your result. I want to see: - your operator identity - your main constraint - and which classroom path it told you to start with Run it here:https://theinstitutesocial.netlify.app Use it.See what it gives you.Then let’s build from there.
Pinned
23d •
📌 New Training! Recommended Install: My Notion Setup
This is not part of the official 72-hour activation. But if you want this community to work better for you, I highly recommend installing this early. I recorded a Loom walking through the exact Notion setup I use to run my businesses, and I’m giving you the template. Not a simplified version. The actual setup. If you click the link below, it will import directly into your Notion account, and then the training will show you how to actually use it. Inside, you’ll get a structure for things like: - daily / weekly tasks - projects - brainstorming - content planning - meeting and call notes - KPI tracking - SOPs / trainings / saved frameworks Why this matters: A lot of people join communities like this and still keep everything in their head. That usually creates: - scattered thinking - dropped follow-up - unclear priorities - random notes everywhere - and a lot of unnecessary pressure This setup helps fix that. It gives you one place to: - see what matters - organize what you’re building - keep notes in the right place - prep content faster - track your numbers - and stop relying on memory That’s the real win. Less chaos.More visibility.More leverage. If you want to use it: 1. Import the template 2. Watch the Loom 3. Start with one section 4. Comment below with what you’re using first If you get stuck, comment below or DM me and I’ll help you work through it. I actually want you to use this. Not just save it. Link to import + training: Notion Template Link Let’s build.
2d •
Zig When Everyone Zags
Today Alex's email definitely made me feel good about the direction I'm going with my own content. A lot of times we try to chase the new trends and we look at the metrics and we get enough views and all that. We feel bad about our content. We want to change things up. But this just allows me to kind of continue to stay the course and make the content I feel impacts the people that I want to impact the most, which are small business owners. Check it out down below and let me know your thoughts. Last week I talked about something that I've been moving towards...Which is going more into “artist mode”, which is making stuff that I want to make, not making things that are optimized for three-second attention spans and the masses. To be clear, that isn't really even my audience or my customer anyways. So let me tell you what I'm actually doing: I'm no longer split-testing headlines.I'm thinking about the headlines and thumbnails that I think will attract the correct person, which would be a business owner, to my content. Since the platform has significantly fewer higher-earning business owners than it does faceless masses... I suspect that my click-through rates will be lower and my number of video views will also go down. That does not mean that the content is not performing. It means it wont get as many views: BIG DIFFERENCE. And I think this is because of a very huge misconception in content that I honestly only recently thought about, which is that you do not know who is clicking through. “If you split stuff enough times, you eventually become a porn site.” - George Mack It is okay to make content that not everyone, or even the majority of people, want to consume. Because if my entire message (for the vast majority of business owners) is to pick better customers and have prices that discriminate against people who would be inferior customers... Then it would make sense to carry out that same strategy into the marketing of that business. As an extreme example, look at...
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13d •
Starting My SKOOl Community
I decided to start my own skool community last week, and I've given myself until the end of the month to have it up and running. The deadline is because I have 4 upcoming sports psychology presentations with a youth travel baseball organization, beginning the first week of June. Just in the past week, I've already managed to: - Come up with a bio and description for my about page on Skool - Create branding images for my skool community. - Structure my skool community - plan, script, and record a free course to have in the community to serve as my lead magnet - plan, script, and record a VSL for the About page on my Skool community This is a really big deal to me because I've been doing a lot of talking about starting the skool community, and I never took action on it. Last week I was confirmed for the 4 presentations, so I knew this would be a great opportunity to have my skool community up and running by then. That way, I could funnel people from the presentations into my community. I'm honestly impressed with myself because I have never taken such instant and relentless action on something in business before. I've always been told (deep down I knew this to be true) that I think and ponder too much, and I don't just take action. I've been so ridiculously productive that I realize my goals of a successful business are not that far away if I keep taking action like this. With all that being said, I wanted to say a special thank you to @Gilbert Urbina. Everything that I've managed to do in this past week has been advised and influenced by him. He helped me put all this stuff together, and I really don't know how I could have done it without him. TL;DR stop thinking so much and just take action. Gilbert will help you a lot...
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For overworked service business owners. Install a simple operating system in 30 days so your day stops falling apart and get 5–10 hours a week back.
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