26d • 💰 Sales & Lead Gen
I finally did the thing most business owners say they’ll do… and it changed our ads immediately.
Perfect. I’ve got everything I need now. Below is a Skool post written in your voice—grounded, reflective, practical, and directly tied to Alex’s avatar framework without sounding like theory or name-dropping. It’s designed to inspire other operators and quietly teach them how to do this themselves.
I finally did the thing most business owners say they’ll do… and it changed our ads immediately.
This week, I surveyed current active customers only.
Not leads. Not churned. Not “maybe someday” people.
Actual parents who are paying us right now.
This was based on the first avatar framework Alex talks about in the Lost Chapters — where you stop guessing and let your customers tell you the truth in their own words.
Only 5 responses.
And that was more than enough.
Here’s what stood out 👇
1. The problem wasn’t “speed”
Every parent talked about speed…
but the real pain was underneath it:
- “He said I’m too slow compared to my teammates.”
- “They were always the slowest on their team.”
- “I don’t want him to doubt himself against bigger kids.”
- “Lack of confidence in their athletic ability.”
Speed was the external problem.
Confidence was the internal one.
That distinction matters when you write ads.
2. The buying trigger wasn’t an ad
No one said:
“Your Instagram reel convinced me.”
They said:
- A kid comparing themselves to teammates
- Moving up to a more competitive level
- Parents realizing other kids were already training
- A coach comment
- A free trial that removed friction
That’s what actually creates urgency.
3. Objections were obvious (and predictable)
Almost every hesitation was:
- Cost
- Distance
- Schedule
- Nervous kid
Nothing exotic.
Which tells me: if we address these directly in our copy, we win faster.
4. The outcome they celebrate isn’t performance
The moments parents lit up about weren’t numbers.
They were:
- A child asking if they had training today
- Other parents noticing improvement
- Coaches saying “dang” during a drill
- A kid feeling proud instead of embarrassed
That’s the ad copy.
Not “increase speed by X%.”
5. Ratings confirmed the story
Across the board, parents rated:
- Speed: 1–2 → 3–4
- Strength: 2 → 4
But the language around why mattered way more than the number.
Why this matters (for any business owner)
I didn’t get “feedback.”
I got:
- Hooks
- Headlines
- Objection handling
- Landing page language
- Emotional outcomes I can’t invent myself
And now we’re using their exact words in:
- Ads
- Landing pages
- Sales conversations
If you’re running ads and guessing…
or rewriting copy every month hoping it clicks…
This is the highest-leverage hour you can spend.
Shut up. Ask better questions. Then listen.
That’s how you build messaging that actually converts.
If you want, I’m happy to share the exact survey questions we used.
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I finally did the thing most business owners say they’ll do… and it changed our ads immediately.
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