May 21 • General discussion
My Story
Efrain Medina – My Story / Primary Aim (Written on May 10th, 2026)
Today is Saturday, May 10th, 2031. It is a beautiful spring morning. I am grateful, and I feel at
peace.
I am grateful to God for all He has given me. Today is Mother's Day in Mexico; I will call my
mom to congratulate her and tell her that I love her. My mother still lives in the village where I
was born.
Here at our ranch in Issaquah, my son, Efraín, is about to go to school. Efraín is fully recovered,
strong, and healthy. He is happy living on the ranch and spending time with his friends. He
continues to play sports and loves to go outside.
Juliana, my daughter, is happy with her work and lifestyle. Juliana enjoys traveling; this
summer, she will be traveling through Europe, something she has been planning for two years
now.
Brenda, my wife, and I love the peace of mind we have today. Since we moved, we have
embraced a healthier lifestyle; we eat cleaner and exercise constantly. I weigh 210 pounds and
feel strong—as if I were 30 years old and not the 50 that I am!
I am proud of the business we have built and the caliber of people we have on our team. This
year, our goal is to surpass $3M in production with a net margin of 17%. After Q1, we are a little
ahead of our numbers.
Another thing that fills me with pride is my new venture, which has been growing for two years.
It has already reached 50 contractors whom I have been able to help with their businesses. This
business focuses on consulting and coaching for small businesses. The cost is low because I do it
not for monetary gain, but out of gratitude to those who helped me when I was a novice in
business matters.
Last January, for my birthday, I fulfilled a dream: buying a Porsche convertible. Now that it is
spring, we have used it a couple of times, but in a few weeks, we will be enjoying the car even
more.
This summer, we will visit my brothers and mom in Jalisco. Also, we will be looking at condos in
Puerto Vallarta with the intention of buying one. We want it to be beautiful, centrally located,
and to have a large pool.
Writing this letter was difficult, but the process helped me reflect on what I want and how I
want to live in the future. It helped me focus on what is truly important in life. Today, I am
more intentional with my actions toward my family, my work team, my friends, and people in
general. For this growth, I want to thank Josh Abramson and the group of contractors who
participated in this exercise, with a special mention to José Hernández and Josh Joosten.
Tomorrow, we will be celebrating Mother’s Day for my wife, Brenda. I look forward to a
wonderful day with our kids and friends at our ranch. We will have a Mariachi band perform for
a couple of hours while we eat, share laughs, and enjoy everyone's company.
This letter... to be continued
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My Story
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