Wide shots tell context. Medium shots build trust. Close-ups sell emotion. Most creators shoot everything from the same angle and then wonder why their content feels flat. Here’s the simple framework: • Wide shot → Where are we? (context) • Medium shot → Who is this? (clarity + trust) • Close-up → Why does it matter? (emotion + decision) If you skip context, people don’t care. & If you skip emotion, people don’t act. This isn’t about fancy cameras or more edits. It’s about sequencing your shots to guide attention. Effective content makes people feel something — and do something. If your content isn’t converting, this is usually part of the problem. ___________ Skid you need additional assistance with content creation!

Hey all, Our own @Ashley Hairston & I have been working on developing her Real Estate Community, ‘Real Estate’s Best Kept Secrets’. This brief video covers goal setting, so I thought I would share it with you all! If you are at all interested in Real Estate, I highly recommend checking her community out. Lifetime access is currently $25 until she reaches 50 members, but you can also wait until after to get FREE access to the basic courses. 💯 I hope this video brings you value ✊🏽 https://www.skool.com/real-estate-best-kept-secrets-1097/about?ref=add1a6fd2cc94d49b7593384f8cb9dd7

Every business needs to know where it’s going (goals) and how it’s going to get there (strategy). Think of it like planning a road trip: - Goal = The city you want to reach. - Strategy = The route you’ll take to get there. **Without both, you just drive around wasting gas.** 1. Why Setting Goals Matter 🎯 - Goals give your team direction (everyone rows in the same direction). - Goals help you measure success (did we make it to the “city”?). - Goals keep people motivated (progress feels good). + Example: A bakery might set a goal: “Sell 100 cupcakes this week.” That’s clear, easy to measure, and gets everyone working together. 2. Strategy: Picking the Best Route 🗺️ Strategy is about choosing the best way to reach your goal. Businesses usually think about: - Cost Leadership → Be the cheapest (like Walmart). - Differentiation → Be the most unique (like Tesla or Apple). - Focus → Serve one small group really well (like a local vegan café). + Examples: If your goal is to sell 100 cupcakes, your strategy might be: - Offer a buy-one-get-one deal (cost play), or - Create a special flavor nobody else has (differentiation), or - Market only to kids’ birthday parties (focus). 3. Effectiveness: Did It Work? ✅ It’s not just about setting goals or making plans—it’s about checking if they actually worked. This means asking: - Did sales grow? - Are customers happy? - Is the team motivated? + Example: If the bakery tried selling “spicy jalapeño cupcakes” and nobody bought them, the strategy failed—even if it sounded exciting. 4. Build Your Own Strategic Approach 💡 Here’s how you can do it for your business: 1. Pick 1 clear goal → (e.g., “Get 5 new customers this month”). 2. Choose your strategy → Cost, differentiation, or focus. 3. Test it → Run with it for a few weeks. 4. Check results → Keep what works, drop what doesn’t. 👉 Your Turn (Challenge) In the comments, share: 1. One goal you want for your business in the next 30 days. 2. Which strategy you’ll use to reach it & why(competitive cost, unique offer, or focus on current strengths).

What is dropshipping? - You sell products online without holding inventory. - Customer orders → supplier prints/ships → you keep the profit. - You focus on design + marketing, not shipping or storage. Why it’s great for creatives: - No upfront costs. - Scales easily (1 order or 1,000). - Lets you focus on your brand instead of logistics. Why Bonfire? - Free to start, no inventory. - High-quality apparel customers actually wear. - Print-on-demand fulfillment + global shipping. - Fundraising tools for projects, launches, or tours. Bonfire makes it easy to turn your creative work into wearable merch that builds your brand and funds your projects. Stay tuned for when we cover dropshipping more in depth. There are lots of vendor options & Net30 is a way to develop strong vendor relationships while building credit! 👉 Start here with my referral link: Bonfire Signup