Wide shots tell context. Medium shots build trust. Close-ups sell emotion.
Most creators shoot everything from the same angle and then wonder why their content feels flat.
Hereās the simple framework:
⢠Wide shot ā Where are we? (context)
⢠Medium shot ā Who is this? (clarity + trust)
⢠Close-up ā Why does it matter? (emotion + decision)
If you skip context, people donāt care.
&
If you skip emotion, people donāt act.
This isnāt about fancy cameras or more edits.
Itās about sequencing your shots to guide attention.
Effective content makes people feel something ā and do something.
If your content isnāt converting, this is usually part of the problem.
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