Three weeks after launch, the churn hit. People signed up, used it once, disappeared. Janay remembers sitting there at 1am thinking she had built the wrong thing. She almost pulled the plug. Instead she asked ten people who canceled one question. What were you expecting that you did not get. Every answer pointed to the same gap. She rebuilt onboarding around that one answer and the churn dropped by half in a month. The idea was never the problem. The information she did not have yet was. If you want to learn the process behind this, take the free builder assessment. https://caipdcohort.empirebyjanay.com @Janay Trevillion