The NO command is about clarity, interruption, and choice.We’re teaching the dog how to turn off from something they want and get paid for making the right decision. Let’s break it down step by step 👇 Step 1: Set the Dog Up for Success - Leash on the dog (non-negotiable at first) - Place something the dog wants on the floor - You want temptation, not chaos Step 2: Controlled Approach (We’re creating a teachable moment) - Calmly approach the item with the dog - No cues yet - Let the dog think and show intent Step 3: The Decision Point (Timing is everything) - As the dog commits to the item - Say “NO” (calm, firm, neutral) - Immediately apply a leash pop - The goal is to break fixation, not intimidate Step 5: Mark & Pay the Right Choice (This is where learning locks in) - The instant the dog disengages : ➡️ Mark with your positive marker ➡️ Reward generously You’re celebrating the decision to turn off. Step 6: Repetition = Understanding ( Consistency builds confidence) - Repeat this in short, clear sessions - Same rules, same timing - Dog learns:“NO means disengage… and that pays.” Step 7: Generalise the Cue (Proof it before you free it) - Do this for a week or so - Keep the leash on during this phase Step 8: Wean the Structure ( Freedom is earned) - Test the cue in real-life moments - Step back in with structure if clarity slips Final Thought A good NO command is: ✔️ Clear ✔️ Fair ✔️ Consistent ✔️ Followed by reward Any questions let me know ! OLLIE

Hey guys here is a little snippet from one of our newest courses on building focus with your dog ! In dog training, timing and markers matter. The difference between “YES” and “GOOD” is the difference between ending a behaviour and building duration. YES = Termination Marker “YES” tells the dog: 👉 That was correct, the rep is over, come get paid. What it means to the dog: • Behavior is finished • Release is coming • Reward is delivered GOOD = Continuation Marker“GOOD” tells the dog:👉 You’re right… keep doing exactly that.\ What it means to the dog: • Stay in position • Hold the behavior • Reinforcement is coming, but not yet Why this matters: If you use YES when you should use GOOD, you’ll get: • Dogs that pop out of position • No duration • Sloppy obedience If you never use YES, you’ll get: • Confused dogs • No clarity • Weaker reinforcement Simple rule: YES = End it GOOD = Hold it

In Part 2, I dive deeper into how to layer stressors on top of the command so your dog learns to respond no matter what’s going on around them. This step is all about building reliability in the real world—because a recall that only works in your backyard isn’t a true recall. 💡 👉 In this video, you’ll learn: - Why controlled stressors are key to proofing your recall - How to introduce distractions without overwhelming your dog - Practical drills you can use right away to strengthen reliability If you want a recall that works at the park, around other dogs, or in any high-energy environment, this is the piece you don’t want to skip.

💎 Building Food Drive in Dogs If your dog isn’t excited about treats, training can feel like a struggle. This quick guide shows you how to turn food into your dog’s favorite thing in the world — so they’re eager, focused, and ready to learn every time you train. 💎 Charging a Marker Want your dog to instantly understand when they’ve done the right thing? Learn how to “charge” a marker word or sound so it becomes your secret communication shortcut — leading to faster learning and a happier, more confident dog.

Quick heads up — the first module on teaching the Perfect Recall is now live inside the Training Gems tab. 🎉 This is where we lay the foundation for getting your dog to come back every time… the first step to true off-lead freedom. Go check it out now and start building that rock-solid recall today 👇 👉 [Watch Module 1 in Training Gems] Talk soon, Ollie