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Aug 13 • General discussion
August 13th's Convo
🧠 Mitch’s Creative Judgement Framework
When evaluating ad creative:
  • Wait for 8,000 reach before making decisions.
  • Monitor frequency to assess funnel fit:
  • Don’t pause campaigns solely based on poor ROAS if:
📊 Facebook Campaign Structure (Meta)
Recommended Setup:
  1. One Testing Campaign
  2. One Scaling Campaign
What to do when something wins?
  • Reiterate and scale laterally:
🎥 Video Creative Strategy: The “100 Variations” Play
**If a video gets good throughplay (i.e., watched 15s+), don’t reinvent—**multiply:
  • Keep the same hook.
  • Change:
This is a volume game with signal-first logic. Don’t overthink “originality.”
🎨 Winning Creative Types (Remixable Framework)
Here’s the list, refined with notes on where and how they perform:
  1. Founder Story
  2. Us vs. Them
  3. Feature & Benefits
  4. Product Demo
  5. Customer Testimonial
  6. Actual UGC
What works on TikTok often translates—lean into this rawness.
🧱 Meta Advantage+ Shopping Campaigns (ASC)
  • Needs ~150 purchases to exit learning and operate efficiently.
🧪 Audience OS & Measurement Strategy
If discussed: Audience OS likely refers to Meta’s machine-learning-led audience modeling. Key implication:
  • Don’t fight the algo by slicing audiences thin. Focus on strong creative signals.
  • Let the platform find pockets of value as long as conversion data flows properly.
🔐 Stape Setup (Attribution Infrastructure)
Stape helps implement server-side tracking (GTM server container). They’ve pushed two angles:
  1. Third-party setups (like Meta) with first-party data
  2. First-party data must be routed through third-party servers
Actionable Tip:
  • Contact Stape sales → They operate as an agency too, and can deploy full setups if you don’t want to DIY.
  • Especially useful if you’re seeing signal loss between platform reporting and backend.
  • You don't need server side tracking on every account. Just for finicky clients worried about attribution and those top % clients looking to scale to the moon. (server tracking is a lot of work)
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Colby Doyle
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August 13th's Convo
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