What are yall doing these days for full builds in regards to these 3 settings? Im curious how we could effectively measure the impact of enabling either of these 3 settings (url expansion, image/video enhancements) this sounds like a @Glen Wilson question to me haha. also, looking forward to re-joining our call in a couple weeks once i back from germany! see ya soon

Usama is one of the best strategists I've ever worked with. Y'all are in the right place ;-)

Hey guys, Just wanted to share this cool site I found that make's it possible to connect your Google Ads account to OpenAI without any crazy set up or authentication. https://www.loom.com/share/b10f59880c434cf9b8441ad963e4d801?sid=e12b214f-ff18-423b-a126-ce69632a2a3f The site is called https://gaql.app/ and you will want to go to https://chatgpt.com/g/g-67e2d5b54524819184f9fc05a541cd4e-ppc-gpt-by-trueclicks-free?model=gpt-4o to set up the connection in OpenAI. Lmk if you have any questions! -Dave

Google Ads Account Audit Checklist 1. Search Terms Review ☐ Review all search terms across campaigns (ignore match type). ☐ Filter out brand terms to see % of non-brand spend. ☐ Highlight irrelevant/unprofitable terms for exclusion. 2. Brand Contamination Check ☐ Look for brand keywords in non-brand campaigns. ☐ Calculate % of non-brand spend coming from brand clicks. ☐ Note any inflated ROAS from brand leakage. 3. Wasted Spend & Keyword Patterns ☐ Sort by cost & conversions to identify leaks. ☐ Export converting vs non-converting keywords. ☐ Use GPT/Excel to find performance patterns. ☐ Create tiered keyword strategy (Keep / Test / Remove). 4. Reporting & Data Tools ☐ Use pivot tables for daily/weekly/monthly trends. ☐ Pull centralized reports in Report Editor. E-Commerce Product-Level Audit 5. Product Performance ☐ Review products by ROAS, cost, conversion value. ☐ Segment products where Conversion Value / Cost > target. ☐ Flag low-AOV products draining budget. 6. Product Title Optimization ☐ Check if titles use full space (90 chars visible, 150 usable). ☐ Add high-intent keywords at the start. ☐ Review title changes for impact on CVR/ROAS. 7. Account Structure ☐ Review budget split across Search / Shopping / YouTube. ☐ Check brand vs non-brand budget split. ☐ Confirm high-performing campaigns are well-funded. ☐ Consolidate low-volume campaigns (aim for 30+ conversions/campaign). 8. YouTube & Performance Max ☐ Segment YouTube by click vs engaged view conversions. ☐ In PMax, flag if most conversions are engaged views. ☐ Ensure conversion actions are meaningful (no add-to-cart/pageview). 9. Conversion Tracking ☐ Confirm only qualified leads or sales are tracked. ☐ Check for duplicate tracking (e.g., “Every” setting on calls). ☐ Verify conversion window length is correct for the business cycle. ☐ Confirm 30+ conversions/campaign for algorithm learning. 10. Final Checks ☐ Review landing page experience (mobile, speed, CTA). ☐ Test checkout flow (Ecom) for friction points.

Yo Usama, i figured out why my priority funnel was broken and figured i would share to let others know. it was search partners! i remeber reading an article recently from somebody (i forget who) about how search partners can ignore negative keywords. once i disabled it things went back to normal.