David Attenborough, aged 100, is out on the African savannah filming a massive, majestic lion with the help of his twenty something cameraman Tony. Filming from a safe distance, the lion turns its maned head, growls at the pair, and starts padding towards them. Attenborough calmly puts on some running trainers and heads off. Tony shouts, "What are you doing? You can never outrun a lion." Attenborough retorts, "As long as I outrun you, Tony, I don't give a shit." At the risk of sounding like a LinkedIn post, this has been a key metaphor for me since I stopped drinking. All you have to do is get a headstart on the person you were yesterday. The Hole Where the Monster Used To Be When you stop an addiction or a toxic trait, you find yourself with a lot of time, more like a large hole in your life where you no longer have to feed the monster. Willpower will get you past a few weeks. Discipline might get you a bit further. But when boredom sets in, you might let the monster you locked up back out of its cage. Stop Calling It a Monster Imagine if you didn't see it as a monster at all. Just a trap you fell into, like a dark pond. Gradually you learn to swim, you get better at it day by day, and eventually you're swimming alongside what you used to think was a monster. Now you see it for what it actually is: a highly marketed, socially normalised trap that charges you far more than it ever gives back. How Long It Actually Takes You'll hear that it takes 28 days to build a habit. That's not true, and it's worth knowing why, because expecting a habit to click into place after four weeks and then feeling like a failure when it doesn't is exactly the kind of thing that makes people give up. The 28 day (or 21 day) claim didn't come from any research on habits. It came from a 1960 book by a plastic surgeon called Maxwell Maltz, who noticed his patients took around three weeks to stop being startled by their new face in the mirror. That got twisted into a habit rule over the decades and it stuck, because it's a nice tidy number.