10d (edited) • 21 Day Challenge Daily Tasks
Day 2: Clarifying Your Bankable Message
Actions to take:
- Listen to Day 2 Audio Lesson
- Read today's Post
- Complete Day 2 Task by replying to this post
Good morning and welcome to Day 2.
Yesterday, you took stock of your speaker business and identified what may be missing. For many of you, message clarity showed up as one of the gaps—and that’s exactly where we’re going today.
Before you can pitch confidently, follow up clearly, or get paid consistently, people need to understand what you actually do and why it matters.
Clarity is not about being fancy. Clarity is about being understood. Clarity comes before confidence.
✨ Today’s Bankable Speaker Truth
I don’t need a perfect message. I need a clear one.
Read it out loud.
What You’ll Learn Today
A bankable message answers three simple questions:
- Who do I help?
- What problem do I help them solve?
- What changes because of my work?
When this isn’t clear, pitching feels awkward, introductions feel long, and opportunities get missed—not because you’re not qualified, but because your message is doing too much.
Today, we’re simplifying.
This message will become the foundation for:
- Your pitches
- Your bio
- Your content
- How people refer you
We’ll refine it over time. Today is about starting strong, not finishing perfect.
🛠 Your Day 2 Task (15–30 minutes)
Complete this sentence:
I teach __________ (audience)solve __________ (problem)so they can __________ (result).
Then answer these two questions for yourself:
- Where could I pitch this message?
- Is this a problem people or organizations would pay to solve?
Post Below Using This Format
My bankable message is: I teach __________ solve __________ so that they can __________.
After you post, reply to at least one other person’s post with encouragement or clarity. Sometimes hearing your message reflected back helps it land.
I’m in the room with you—let’s keep building.
__________________________________________________________________________________
PDF Version attached below for you to print if you like.
Bankable Message Refinement Checklist
When refining your message, use teach, empower, equip, guide, prepare, or train instead of “help.”
You are not just assisting—you are leading transformation.
1️⃣ Is the audience specific?
- Can a listener picture a real group of people?
- Avoid: “everyone,” “women,” “leaders” (by themselves)
- Better: role, environment, or stage of leadership
☐ Yes ☐ Needs work
2️⃣ Is the problem clear and relevant?
- Is it a problem people actively talk about or feel?
- Is it something organizations or individuals would pay to solve?
☐ Yes ☐ Needs work
3️⃣ Is the outcome tangible?
- Can someone imagine what changes after your work?
- Outcomes can be performance-based, emotional, or behavioral
☐ Yes ☐ Needs work
4️⃣ Are you using an active authority verb?
Replace “help” with:
- Teach
- Empower
- Equip
- Guide
- Prepare
- Train
☐ Yes ☐ Needs work
5️⃣ Can you say it in one breath?
- If it sounds like a paragraph, simplify it
- If you start explaining, it needs tightening
☐ Yes ☐ Needs work
6️⃣ Does it sound like leadership, not support?
- Does this position you as the expert in the room?
- Would someone pay for this transformation?
☐ Yes ☐ Needs work
7️⃣ Can this easily turn into a pitch?
- Can you see yourself opening a conversation with this?
- Does it naturally lead to “Let’s talk more”?
☐ Yes ☐ Needs work
Bankable Message Examples
(Using strong, marketable language)
Example 1: Corporate / Leadership
I teach corporate leaders how to manage stress and burnout so they can lead with clarity and sustainability.
Example 2: Entrepreneur / Business
I equip service-based entrepreneurs to turn their expertise into paid speaking opportunities so they can grow their income and visibility.
Example 3: Wellness / Mental Health
I empower high-performing professionals to protect their mental health so they can perform without burning out.
Example 4: Speaker-Specific
I teach emerging speakers how to clarify their message and pitch consistently so they can get booked and paid.
Example 5: Faith-Based / Community
I equip faith-based leaders with emotional resilience strategies so they can better support their communities.
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Day 2: Clarifying Your Bankable Message
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