Actions to take: 1. Listen to Day 12 Audio Lesson 2. Read Day 12 post 3. Complete your task and reply to post Good morning and welcome to Day 12. At this point in the challenge, some of you will: - receive replies asking to talk - be invited to “hop on a call” - be asked follow-up questions about your work Today is about making sure you don’t freeze, ramble, or undersell yourself when that happens. You are not getting on a call to convince anyone. You are getting on a call to clarify fit. ✨ Today’s Bankable Speaker Truth I don’t chase bookings. I lead conversations. Read it out loud. What Today Is About The booking conversation is not a sales call. It's a discovery conversation. Your role is to: - listen carefully - ask thoughtful questions - understand the need - position your message as the solution - and guide next steps This is why the earlier work—clarifying your message, audience, and pain points—matters so much right now. 🛠 TODAY’S TASK (15–30 MINUTES) Today, you’ll learn how to lead a booking conversation using a simple framework—and practice positioning your message in a way that creates connection and clarity. 🧩 The Booking Conversation Framework Use this structure to guide every booking conversation. 1️⃣ Open & Set the Tone Thank them for their time and set expectations. Example: “I’m really glad we could connect. I’d love to learn more about what you’re looking for and see if there’s a good fit.” 2️⃣ Audience & Context Ask: - Who is the audience? - Why this topic? - Why now? Listen closely—this tells you how to position your message. 3️⃣ The Problem (Listen for Their Words) Ask: - What’s not working right now? - What prompted you to bring in a speaker? - What challenge are you hoping this session will address? Take note of the language they use. When you respond, reflect their words back and connect them to your message. Example: “Based on what you shared about your team feeling overwhelmed and disengaged, my talk focuses on helping leaders rebuild clarity, energy, and ownership.”

Actions to take today: 1. Listen to Day 11 Audio Lesson 2. Read today's post 3. Complete Day 11 tasks and reply to post Good morning and welcome to Day 11. We are officially at the halfway point of the 21-Day Bankable Speaker Challenge. Today is not about doing more. Today is about doing this better and more sustainably. This midpoint is where many people either: - get discouraged because results aren’t instant, or - push harder without clarity and burn out We’re not doing either. Today is a reset, not a restart. ✨ Today’s Bankable Speaker Truth Momentum is built by consistency, not perfection. Read it out loud. What Today Is About The first half of this challenge was about: - clarity - action - building the habit of pitching The second half is about: - refinement - confidence - building the systems that support a real speaker business That includes: - tools - processes - simple tech and workflows - assets that make you easy to book Before we move forward, we pause long enough to take stock—without judgment. This is how professionals build momentum. 🛠 TODAY’S TASK (15–30 MINUTES) Today you’ll complete a Midpoint Reset Check-In. This is reflection with intention—not a report card. 🔍 Step 1: Take Inventory (No Judgment) Answer these honestly: - How many pitches have I sent so far? - Have I been tracking consistently? - What assets have I created or started? - What feels clearer now than it did on Day 1? This is data—not a verdict. 🔁 Step 2: Reset Your Numbers (Important) Ask yourself: - How many pitches per week is realistic for me right now? - What pace can I sustain without burnout or avoidance? You are allowed to adjust your goals. Update your: - weekly pitching target - follow-up rhythm - research days This protects momentum. 🎯 Step 3: Choose Your Focus for the Next 10 Days You only get to pick one primary focus: - ☐ More consistent pitching - ☐ Better follow-up and response management - ☐ Asset refinement (one sheet, reel, messaging) - ☐ Confidence and consistency - ☐ Building the systems of my speaker business  (websites, forms, calendars, CRM, tools, apps)

@Shana Lewis need clarity on this one? Was just asked to speak in Austin at a realtor’s group meeting at $500 sponsor level to cover lunch. 45 minutes to speak. Can make & offer plus sell merchandise. Expected number 50+ is their usual. The woman inviting me is so sure they need my content & will buy?🤷🏽‍♀️ I have so many questions...travel, not paid! Etc. I got 2 yesterday. No fee but can offer. This part gets exhausting when you are trying to get paid. 🫩 Really don't want to start incurring these expenses.😫 Thoughts anyone? 🤔

Actions to take today: 1. Listen to Day 10 Audio Lesson 2. Read today's post 3. Complete Day 10 tasks and reply to post Good morning and welcome to Day 10. By now, some of you may already be getting replies—or you will soon. And one of the most common responses you’ll receive after pitching is: “Can you send more information?” Today is about making sure you’re ready when that happens. Assets don’t book you. Conversations do. But having your assets ready allows momentum to continue while you work toward the call. ✨ Today’s Bankable Speaker Truth Prepared speakers move faster. Read it out loud. What Today Is About Buyers and event organizers usually want two things when they ask for more info: 1. A speaker one sheet 2. A speaker reel or sample video These do not need to be perfect or expensive to be effective. Today, we’re focused on clarity and readiness, not overproduction. 🛠 TODAY’S TASK (15–30 MINUTES) Today, you will outline or begin creating: - your speaker one sheet - your speaker reel No perfection. No design overwhelm. Just progress. 📄 Speaker One Sheet: What It Must Include Your one sheet should clearly answer: - Who are you? - Who do you speak to? - What problem do you solve? - What transformation do you create? Required Elements ☐ Your name + speaker title + Headshot ☐ Who you speak to (target audience) ☐ The problem you solve ☐ Your signature talk title ☐ Short session description ☐ 3 outcomes or takeaways ☐ Places you’ve spoken (formal or informal) ☐ Contact information Optional (if available): - Mike shots (pictures of you with a mike in your hand speaking) - Testimonials Simple. Clear. 🎥 Speaker Reel: What Buyers Want Buyers are not looking for: - fancy editing - background music - a hype video They want to: - hear your voice - understand your message - see how you connect 🎬 Speaker Reel Storyboard Framework (3–5 Minutes) Use this structure to record or outline your reel:

Actions for today: 1. Listen to Day 9 Audio Lesson 2. Read today's post 3. Complete Day 9 tasks and reply to post Good morning and welcome to Day 9. If you pitched yesterday and haven’t heard back yet—this is expected. If you did hear back—great, keep reading. Today is about what separates speakers who get booked from speakers who stop too soon: Follow-up. Silence is not a no. Follow-up is not annoying. This is part of the process. ✨ Today’s Bankable Speaker Truth Follow-up is part of the pitch. Silence is not a rejection. Read it out loud. What Today Is About Most cold pitches do not get immediate responses. That does not mean: - you did something wrong - your pitch was bad - you should move on immediately It means you need a system. Today we’re setting expectations for: - follow-up timing - how many times to follow up - how to stay organized - what your goal is when someone responds 🛠 TODAY’S TASK (15–30 MINUTES) Today you will: 1. Set a 7-day follow-up rhythm 2. Decide how you will manage pitching emails 3. Prepare for responses without rushing them You are not sending follow-ups yet unless enough time has passed. ⏰ FOLLOW-UP EXPECTATIONS (KEEP THIS SIMPLE) For cold pitches, expect: - little to no response right away - to follow up every 7 days - to send up to 5 emails before archiving the contact That’s normal. That’s professional. Simple Follow-Up Rhythm - Day 0: Pitch sent - Day 7: Follow-up #1 - Day 14: Follow-up #2 - Day 21: Follow-up #3 - Day 28: Final follow-up After that, archive and move on. 📧 ORGANIZATION TIP: CONSIDER A DEDICATED PITCHING EMAIL To keep things clean and avoid missed responses, you may want to create a separate email just for pitching, such as: - drshanaspeaks@gmail.com - info@yourname.com This helps you: - track conversations easily - keep follow-ups visible - avoid losing responses in a crowded inbox