DAY 12: The Booking Conversation--What to Say & How to Lead the Call
Actions to take:
- Listen to Day 12 Audio Lesson
- Read Day 12 post
- Complete your task and reply to post
Good morning and welcome to Day 12.
At this point in the challenge, some of you will:
- receive replies asking to talk
- be invited to “hop on a call”
- be asked follow-up questions about your work
Today is about making sure you don’t freeze, ramble, or undersell yourself when that happens.
You are not getting on a call to convince anyone. You are getting on a call to clarify fit.
✨ Today’s Bankable Speaker Truth
I don’t chase bookings. I lead conversations.
Read it out loud.
What Today Is About
The booking conversation is not a sales call. It's a discovery conversation.
Your role is to:
- listen carefully
- ask thoughtful questions
- understand the need
- position your message as the solution
- and guide next steps
This is why the earlier work—clarifying your message, audience, and pain points—matters so much right now.
🛠 TODAY’S TASK (15–30 MINUTES)
Today, you’ll learn how to lead a booking conversation using a simple framework—and practice positioning your message in a way that creates connection and clarity.
🧩 The Booking Conversation Framework
Use this structure to guide every booking conversation.
1️⃣ Open & Set the Tone
Thank them for their time and set expectations.
Example:
“I’m really glad we could connect. I’d love to learn more about what you’re looking for and see if there’s a good fit.”
2️⃣ Audience & Context
Ask:
- Who is the audience?
- Why this topic?
- Why now?
Listen closely—this tells you how to position your message.
3️⃣ The Problem (Listen for Their Words)
Ask:
- What’s not working right now?
- What prompted you to bring in a speaker?
- What challenge are you hoping this session will address?
Take note of the language they use.
When you respond, reflect their words back and connect them to your message.
Example:
“Based on what you shared about your team feeling overwhelmed and disengaged, my talk focuses on helping leaders rebuild clarity, energy, and ownership.”
This creates connection because they feel heard.
4️⃣ Outcomes & Expectations
Ask:
- What would success look like for this event?
- How do you want the audience to feel, think, or act afterward?
Then explain how your message supports those outcomes.
5️⃣ The Budget Question (Before You Share Fees)
Before you ever share your speaker fee, you need context.
A fee without context is rarely received well.
Ask one of these:
- “What kind of budget do you have allocated for speakers for this event?”
- “For an event like this, what budget range have you planned for speakers?”
- “What does your budget look like for bringing in a speaker?”
This positions you as a professional and protects your value.
You ask this any time someone invites you to speak—after you understand the need, before sharing fees.
🚫 What Not to Do on the Call
- Don’t overteach
- Don’t give your full talk
- Don’t rush to pricing
- Don’t discount before understanding scope
Confidence comes from clarity—not speed.
POST BELOW USING THIS FORMAT
One part of the booking conversation I feel more confident about now is __________.One phrase I plan to use to reflect the host’s needs is __________.The budget question I plan to ask is __________.
Then reply to one other person’s post with encouragement or insight.
Tomorrow, we’ll talk about how to move from conversation to commitment with confidence.
You’re learning how to lead. And that changes everything.
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DAY 12: The Booking Conversation--What to Say & How to Lead the Call
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