Hi Javier Gutiérrez! I just explored The App Growth Club, love the community you’re building. I have been helping community owners launch High-Engagement Skool communities since last 2 years on skool, and I’ve got a FREE "Full community setup" no-strings attached, just for you. (normally $100). 👉 See the 2‑min rundown & book a slot: Community Launch You’ll get: polished and structured copywriter About Page, AI‑designed icon & cover image, and a launch‑ready community in just 30 min. No pressure, just a smoother launch and tidy backend. (Heads‑up: Some people enjoy the struggle of building a skool community infrastructure from scratch and wouldn't want professional help, so I myself will delete this post in 4 days, and quietly exit if you’re busy (I don't wanna spam or disturb your community, I respect the vibe 🙏). Want to chat later? Just DM “Let’s Build” and I will stay here longer to help later.) Looking forward to helping The App Growth Club Grow & shine!⭐ (Explore More) Community Launch

One of the most common things people do when working on ASO is: open the top 3 competitors and start copying. Same structure. Same kind of screenshots. Same wording. It feels safe. But what usually happens is simple: you end up looking like the 4th version of the same app. Users don’t compare you to your competitors side by side. They compare you to their own problem. If every store page in a niche says: “Track your workouts” “See your stats” “Improve your performance” Then none of them really stands out. A better question to ask is: “What moment is this user in when they search this keyword?” That moment is where positioning lives. Quick exercise: Pick one keyword you’re targeting Write down what the user is probably trying to do right now Look at your first screenshot and ask if it speaks to that moment If you want, drop your keyword and your first screenshot. I’ll tell you if they actually match.

When I review store pages, I often start with a very simple test. I look at only the first screenshot.No app name. No logo. No description. Just the image. Then I ask myself one question: Would I understand what this app does in 3 seconds? Most of the time, the answer is no. The first screenshot isn’t there to explain everything. It has one job only: Make the value obvious. Common problems I see again and again: - Generic headlines - Feature lists instead of outcomes - Too much visual noise - No clear user or use case If the first screenshot fails, the rest rarely saves it. Quick self-check for today: - What is the single message of your first screenshot? - Who is it clearly for? - What problem does it solve? If you want feedback, post your first screenshot only below.I’ll tell you what message comes across in the first 3 seconds.

After a break, most people come back with the same feeling: "I should probably work on growth… but I don’t know where to start." So they do a bit of everything: - tweak keywords - change screenshots - look at competitors - read a few threads And nothing really moves. If you’re coming back today, here’s a simple reset that actually helps 👇 Pick one metric you want to improve this week.Not five. One. Examples: - Store page CVR - Install to signup rate - Day 1 retention - Trial start rate Then ask one honest question:"What is the weakest step before this metric?" That’s where you focus 🎯 Growth after holidays isn’t about new ideas. It is about removing one obvious bottleneck. If you want, reply with: - the metric you’ll focus on this week - what you think is blocking it right now Happy to help you pressure-test it.