One of the most common things people do when working on ASO is: open the top 3 competitors and start copying. Same structure. Same kind of screenshots. Same wording. It feels safe. But what usually happens is simple: you end up looking like the 4th version of the same app. Users don’t compare you to your competitors side by side. They compare you to their own problem. If every store page in a niche says: “Track your workouts” “See your stats” “Improve your performance” Then none of them really stands out. A better question to ask is: “What moment is this user in when they search this keyword?” That moment is where positioning lives. Quick exercise: Pick one keyword you’re targeting Write down what the user is probably trying to do right now Look at your first screenshot and ask if it speaks to that moment If you want, drop your keyword and your first screenshot. I’ll tell you if they actually match.

When I review store pages, I often start with a very simple test. I look at only the first screenshot.No app name. No logo. No description. Just the image. Then I ask myself one question: Would I understand what this app does in 3 seconds? Most of the time, the answer is no. The first screenshot isn’t there to explain everything. It has one job only: Make the value obvious. Common problems I see again and again: - Generic headlines - Feature lists instead of outcomes - Too much visual noise - No clear user or use case If the first screenshot fails, the rest rarely saves it. Quick self-check for today: - What is the single message of your first screenshot? - Who is it clearly for? - What problem does it solve? If you want feedback, post your first screenshot only below.I’ll tell you what message comes across in the first 3 seconds.

After a break, most people come back with the same feeling: "I should probably work on growth… but I don’t know where to start." So they do a bit of everything: - tweak keywords - change screenshots - look at competitors - read a few threads And nothing really moves. If you’re coming back today, here’s a simple reset that actually helps 👇 Pick one metric you want to improve this week.Not five. One. Examples: - Store page CVR - Install to signup rate - Day 1 retention - Trial start rate Then ask one honest question:"What is the weakest step before this metric?" That’s where you focus 🎯 Growth after holidays isn’t about new ideas. It is about removing one obvious bottleneck. If you want, reply with: - the metric you’ll focus on this week - what you think is blocking it right now Happy to help you pressure-test it.

This comes up a lot when reviewing store pages. People ask:“What keywords should I target?”“How do I rank higher?” But when you look at the page, the issue is usually earlier. The value proposition isn’t clear. If someone lands on your store page and needs more than 3 seconds to understand: - who the app is for - what problem it solves - why it’s different No amount of keyword tweaking will save it. ASO helps you get traffic.Positioning helps you convert it. A quick self-check I use:If you hide the app name and logo, could this store page belong to any competitor? If the answer is yes, you have a positioning issue. Curious to hear from you: - What is your app’s main promise in one sentence? - Where do you think your store page is weakest right now? Post your link if you want feedback.

A friend reached out asking a simple question: “Can you take a quick look at the bike tracker niche? Is there still room?” So I opened my ASO tool (Astro) and started with the obvious keywords. What I found was… interesting. At the top you see keywords like: - bike tracker - bicycle tracker - cycling tracker - bike app They all have decent popularity, but the difficulty is brutal.70+ across the board. Red ocean. Strava, Komoot, Wahoo, Ride with GPS… all sitting there comfortably. Nothing surprising so far. But then I went one level deeper. When you scan the list, you start noticing something: Most apps ranking are generalists. They try to do: - tracking - navigation - stats - training - social - routes - maps Everything for everyone. And that’s where the opportunity usually hides. Because once you go slightly more specific: - bike commute - mountain bike gps - cycling route planner - cycling navigation Popularity drops, yes. But intent becomes much clearer. Someone searching “bike tracker” is browsing.Someone searching “bike commute” or “cycling route planner” is trying to solve a concrete problem. Another thing that stood out: A lot of these store pages look… tired. Same screenshots.Same “track your rides” headline.Same maps.Same charts. If you removed the logo, many of them would look interchangeable. So the takeaway I shared with my friend wasn’t:“Go after bike tracker, it’s huge.” It was this: If you enter this niche as another generic tracker, you’re dead on arrival.If you enter with a specific use case, a clear audience, and messaging that speaks to that moment, you actually have a chance. Examples: - Daily bike commuters in cities - MTB riders who care about routes, not stats - Casual cyclists who don’t want Strava complexity - Safety-focused tracking instead of performance tracking ASO won’t save a weak positioning here.But good positioning makes ASO much easier. That’s usually how these analyses end:Not with a magic keyword, but with a sharper question.