A mentor told me early on to invest in network equity. The relationships you put time and attention into end up shaping your life and your business.
The hard part was always memory. A client mentions they're training for a marathon, or a grandbaby is on the way, and three months later that detail is gone.
Now it doesn't have to be. When conversations are captured, AI can bring that detail back up at the right moment. Maybe a book on endurance training shows up at their door with a short note wishing them well. Nothing real estate related.
It's small, and that's why it works. People remember who paid attention.
And that's what I love about this application of AI. It doesn't replace the relationship. It helps you become more intentional about maintaining it.
Quick question: Where do those little personal details go after your client conversations today? Into your CRM, an AI tool, a notebook, or are you just hoping you'll remember?