Not because they’re bad at marketing.
Because the game quietly changed.
Buyers aren’t scrolling search results the same way.
They’re asking AI tools direct questions.
And those tools don’t rank websites. They choose sources.
If your site isn’t built like a source, you don’t get surfaced.
I wrote up a simple playbook you can use to fix this and optimize your site for AI.
Short. Tactical.
Focused on AEO (Answer Engine Optimization).
I’ll build a follow-up playbook on GEO (Generative Engine Optimization) next.