Not because they’re bad at marketing. Because the game quietly changed. Buyers aren’t scrolling search results the same way. They’re asking AI tools direct questions. And those tools don’t rank websites. They choose sources. If your site isn’t built like a source, you don’t get surfaced. I wrote up a simple playbook you can use to fix this and optimize your site for AI. Short. Tactical. Focused on AEO (Answer Engine Optimization). Here's the link to the strategy. I’ll build a follow-up playbook on GEO (Generative Engine Optimization) next.

While I am certainly struggling to learn more about how, and for what, to use AI, I got recent "wins" by using it to add lists of event and meeting dates to my calendar. One list of event dates was very well detailed (i.e. locations, times, and some event details), and I just told Gemini (via the app) to add it to my calendar and it did great (after first telling me how to link/allow my calendar). The others were a list of recurring monthly meetings, with quarterly ones marked that would be at a different location, but no dates or locations listed. So, for this one I used Gemini in my Gmail tab and gave times and locations in my prompt (i.e. "Add all these dates to my calendar from 6-7pm, and at 123 main street, except those with a *, they'll be at 567 Elm St") and Gemini added all the meetings with proper locations and times. The latter was a little faster than adding them manually (where I would have set one up to repeat monthly, deleted the quarterly ones, and then set a separate one with the different location to repleat quarterly)... but the former/events list was a TON faster due to having a lot of detail and great variation in date, time and location for each meeting (i.e. they couldn't be set to just "repeat monthly"). Baby steps...

Hey y’all! I told you I’d do better at sharing my quick wins and whatnot this year. Today I used Claude to create and edit the formatting on a first time buyer worksheet I will be giving to each of the attendees at my workshop on Friday! I’m super excited to use this on Friday!! Still need a couple tweaks, but those are easy enough on Word 😉

Most people enter a new year with new goals and the same habits. Then they wonder why the results don't change. I built a planning tool I'm using personally this week. It's not goal-setting. It's an identity and systems reset. You'll define who you need to become, what needs to change, and what rhythm will carry the year. Block 45-60 minutes and walk out with new perspective / a smarter approach to your 2026 goals. → Download it here (You can feed this to ChatGPT, Gemini or Claude after and get ongoing coaching / support.) When you finish, drop your Path in the comments: A) Better systems, more leverage, less noise. B) I want more volume, more opportunity, more momentum. C) Both: Scale AND simplify. More money, fewer hours, better quality of life. Curious where everyone's headed this year.

The title says it all We have nearly 900 people in the Skool community yet 97% of us are level 1. Almost no body actually interacts on this community sharing perspectives and wins and what have you. I’ve spent a week, maybe 2, on a different Skool community and I am already level 4 contributor!😅 I’m not saying this because I think the levels matter, because they really don’t. But they are a Reflection of the interaction seen here. What does matter is actually building a community. And I believe we can do it! There is an infinite amount of possible things to learn from each other on the subject of leveraging AI in our work as Agents. I will do better to share more AI Wins and ask for advice on this forum. And I hope y’all will too😁 Here’s to a GREAT 2026!! 🙏👏🤟🎉🥳