You know who should be using AI right now, today, immediately? The person who says: "I'm too busy to learn AI right now." Because that's EXACTLY why you need it. Let me explain the trap you're in: The Busy Trap: → You're drowning in tasks→ Every minute is spoken for→ Your to-do list grows faster than you can complete it→ You're working nights and weekends just to stay afloat→ Someone suggests: "You should look into AI"→ You think: "I don't have time to learn that"→ You stay drowning See the problem? You're using "too busy" as a reason to avoid the one thing that could actually give you time back. It's like saying: "I'm too out of shape to go to the gym""I'm too broke to learn about investing""I'm too disorganized to implement systems" The logic doesn't work. The problem IS the reason you need the solution. Here's what "too busy for AI" actually means: It means you're spending 3 hours writing emails that AI could draft in 15 minutes. It means you're spending 2 hours researching something AI could summarize in 10 minutes. It means you're spending all day creating content AI could help you produce in an hour. You're not too busy to learn AI. You're too busy WITHOUT it. Let's do the math: Time investment to start using AI: 30-60 minutes to learn one basic tool Time saved per week: 3-5 hours (conservative estimate) ROI: You "spend" 1 hour to save 5+ hours every single week forever That's a 400% return on investment. Weekly. Would you spend $100 to make $400 every week? Of course. Why won't you spend 1 hour to gain back 5 hours every week? The breakthrough: The busiest people aren't too busy for AI. They're the ones who need it most desperately. Because while everyone else is overwhelmed trying to do everything manually, they could be: ✅ Using AI to draft their emails in seconds ✅ Using AI to create content outlines in minutes ✅ Using AI to summarize research instantly ✅ Using AI to organize information automatically ✅ Using AI to handle repetitive tasks they hate

Use this ChatGPT prompt to help you eliminate noise & distractions, so you can focus on what's most important to achieving your goal: “I’m stuck at the starting line. Based on everything you know about me… acting as my brutally honest entrepreneur coach, ask me questions one at a time, until you can successfully diagnose the ONE mindset block most likely holding me back. Then reframe it. Finally, compress my 90-day plan into a 2-week 'proof sprint' that proves I can succeed and helps me create a bias for action.” 🚀🚀

📝 TL;DR A new piece argues that the future of educational marketing belongs to those who use AI to listen better, not shout louder. The big idea, smarter tech and data are powerful, but trust, timing and human judgement still decide who actually wins attention in education. 🧠 Overview Educational organisations are waking up to a problem, marketing has become noisy, transactional and volume driven, while education itself is meant to be human, purposeful and long term. This article argues that AI, data and automation can absolutely help, but only if they reduce noise, respect people’s attention and support human decision making. The future is not “AI instead of humans” in marketing, it is “AI plus humans” used intelligently. 📜 The Announcement The article, published in December 2025, looks at how colleges, universities and training providers can rethink marketing in an AI powered world. It highlights the shift from mass email blasts and generic campaigns toward relevant, well timed conversations based on real intent signals. The author’s core message, technology should reflect the human purpose of education, not pull it toward spammy, pressure driven tactics. ⚙️ How It Works • From volume to relevance - Instead of asking “How many people can we contact?”, the focus shifts to “Who should we speak to, and when?” so outreach is based on timing, context and intent. • Respecting diverse audiences - A principal, careers lead, training provider and prospective learner all have different pressures and timelines, AI can help spot those differences so you do not treat everyone as one big list. • AI as a judgement support tool - Predictive analytics and behavioural data highlight who is researching courses, funding or partnerships, while humans still decide what is appropriate to send and how to respond. • Reducing digital noise - Used well, technology helps teams send fewer but smarter messages, cutting generic blasts and focusing on moments when someone actually wants to hear from you.

A Thought After Seeing an Ad Today… I saw an ad that said something like: “Stop using ChatGPT. Only people 40+ use it. Trust us for 28 days and your life will change forever.” It made me pause — not because I believed it, but because of what it revealed. Tools aren’t the problem. Avoidance is. Over the past few months, I’ve used AI as a thinking partner, not a shortcut. I still do the work. I still wrestle with clarity. I still have to finish what I start. What has changed is momentum. I’ve published books. Built simple systems. Tested ideas instead of overthinking them. And proved to myself that I can create income online without hype, debt, or gurus. Age has nothing to do with it. Discipline does. Consistency does. Clarity does. No 28-day promise replaces showing up and building something real. For me, AI didn’t replace thinking — it amplified it. Curious how others here are using tools (AI or otherwise) to build real assets instead of chasing shortcuts. Grateful to be in a room that values execution over shame-based marketing.