One thought from Alex Hormozi keeps looping in my head.
Most people don’t know you exist
And pretending otherwise doesn’t help
Sending 20–30 emails a day feels productive
But in reality, you’re competing with people sending thousands
Sometimes tens of thousands
That gap matters
A handful of messages isn’t “consistency.”
It barely registers
Growth doesn’t come from small, comfortable actions
It comes from putting your offer in front of the market enough times that it can’t be ignored
But volume alone isn’t the answer either
To compete, you need:
• consistency
• creativity
• real problem-solving
That’s how you stand out even in noisy markets
Small effort feels safe
Serious effort gets noticed
If you want people to know who you are, act like it