How did you land your first client? (What exactly worked)

I’m trying to land my first client / first demo call and I want real mechanics, not theory.

If you got your first client from cold outreach, can you break down exactly what you did?

Channel: cold email, IG DM, LinkedIn, cold calls, walk-ins, referrals?

Volume: how many touches/day and for how many days?

What got the first “yes”: a short email, a Loom audit, a phone call, a calendar link, a free pilot?

Follow-up cadence: how many follow-ups before you booked?

Also: I’m not in the U.S. — did you call businesses directly to book demos?

If yes, did they care about the number being international?

I’m running a DBR / patient reactivation pilot (pay-per-show) for Med Spas. My goal is to book one demo call this week.

Appreciate any real playbooks you used.

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