Why your lead magnet does NOTHING
Why Most Lead Magnets Fail (And How to Fix Yours)
If your lead magnet isn’t converting, chances are it’s not because of the design, or the freebie itself.
It’s because it doesn’t feel urgent or valuable enough.
People don’t want more information.
They want faster results.
If your opt-in offer isn’t solving a burning problem or accelerating an obvious goal, people will scroll right past it.
Here’s how to fix it:
1. Target a painful, specific problem.
Not "better marketing tips," but "How to Double Your High-Ticket Application Conversions."
2. Promise a quick win.
Not "Learn how to build a business," but "Download my 7-Point Funnel Checklist That Tripled My Leads in 30 Days."
3. Make it feel exclusive or urgent.
Not "Get free tips," but "Unlock this Private Training — Only Available for a Few Days."
People act when the pain is real, the payoff is clear, and the reward feels immediate.
Audit your lead magnet today through this lens.
It could be the difference between a trickle of leads and a flood of buyers.
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Pepijn Verheijen
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Why your lead magnet does NOTHING
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