• Analyse your target market and identify any shared problems or frustrations they may have with current solutions they have been given by other businesses
• You can do this by looking at positive and negative Reviews from products/services sold by your competitors
• Once you have discovered the similar frustration amongst your market,
• position yourself to provide a solution to the fustration
• Put your main focus on the fustration over the overall problem
• This is how you dominate markets