17d • 🔥 Community Value
The moment I realized I wasn’t actually building a business
A few months ago, I had one of those “fake productive” days.
I woke up early, made coffee, opened the laptop…
and spent the next 6 hours:
– tweaking my bio
– rewriting my offer
– watching two “how to get clients” videos
– organizing my Notion board
– telling myself I was “setting up the foundation”
At the end of the day, I closed the laptop and felt busy —
but I couldn’t point to a single action that could actually make me money.
No outreach.
No conversations.
No offers shown to real people.
Just… preparation.
That’s when it hit me:
I wasn’t building a business — I was hiding from the part that mattered.
Business doesn’t move when you organize things.
It moves when you talk to people, offer help, and ask for money.
Everything else is furniture rearranging.
Since then, I have one rule:
👉 I don’t end the day unless I’ve done at least ONE action that could lead to a client.
Not planning.
Not thinking.
Not learning.
Actual forward motion.
And funny enough —
once I stopped trying to make everything perfect, progress finally showed up.
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The moment I realized I wasn’t actually building a business
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