10% of the copywriting work is writing
And the other 10% is rewriting and editing
But the 80% which is the most important one and many copywriters forget to do or doing it badly.
Is doing your research, but...
A research that fits your work as a copywriter
Not a vast reseach that build by assumptions.
A one that you build by facts in three parts
Your clients product or service.
His target audience.
And what his competition are doing.
And with the right research method and plan...
You will be faaaa...r more better then the rest of the copywriters
If you want to learn it DM me and i will help you build a professional research for your clients
Happy to help you guys ;)