May 3 • 🔥 Community Value
Leverage micro commitments in your copy...
The Secret Power of "Micro-Commitments" in Your Funnel
Getting someone to opt-in or buy doesn't happen all at once.
It happens through a series of tiny psychological "yeses."
These are called micro-commitments.
Examples:
• Clicking on your ad.
• Reading your headline.
• Opening your email.
• Clicking your CTA button.
• Watching 10 seconds of your video.
Each small action builds momentum.
Each small action reduces resistance.
Most marketers try to get a huge commitment too early — and lose the sale.
Smart marketers design their funnels around micro-wins.
They ask for small, easy actions first.
They guide people step-by-step toward the big decision.
The lesson?
Don’t ask your lead to jump straight into a high-ticket call or buy an expensive program immediately.
First, get them to click.
Then, get them to opt-in.
Then, get them to engage.
Then, offer the bigger next step.
Sales is a sequence of small agreements.
Master that, and you master conversions.
2
0 comments
Leverage micro commitments in your copy...
skool.com/the-4d-copywriting-community-4828
The best place to be to become a full-time freelance copywriter.
Leaderboard (30-day)
1
+465
2
+140
3
+118
4
+84
5
+52
Powered by