How to leverage 'genuine' scarcity and urgency in your copy

Well, most people domknow the imporance of these levers innhuman pesuasionmbut olnly a few know hiw to do it right

Most copywriters think scarcity and jrgency are built up at the end of an email but the reality is that this isnt the case

For these 2 techniques to work, they must be leveraged throughout the entire email

Example: fitness niche

SL: Your last chance to be with the loc of your life

With how everything is going name, Im worried.

Within the next 6 months you might fall short of having a body you can love and respect

Now that week theres only 14 days till the fit body bootcamp application closes

People are acting fast

[Justification]

With the way things are now, its possible we might have to close early if the spots continue to fill up at this rate

If there's a last resort youge been hiding under your sleeve, nows tye time to use it

Whether it may be usinh that money you planned to use for binge watching Netflix

Or look for your plan B to get in the best shape of your life

But whtever you decide to do,

ACT QUICK

Cause your entire self respect and reputation is on the line

But if you feel that your really SERIOUS abut making a change to how your body has affected your life

Click here

See uou on the other side

- (sign off)

That's asample way to go on about it,

If you need more clarity on scarcity and urgency, the comments are open

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