8d (edited) • 🔥 Community Value
All formula are the same!
1) CJN (Challenge, Justify, Need)
2) PAS (Problem, Agitate, Solution)
3) HSO (Hook, Story, Offer)
I (Challenge, Problem, Hook) stages:
Purpose: Informing
- Keep it short, intriguing.
- Arouse positive emotions like excitement, love, curiosity, joy
- Arouse negative emotion like fear, regret, scarcity
- Highlight Empathy, Peace, Nostalgia
II (Justify, Agitate, Story) Stages:
Purpose: Intensity the discomfort in more detail.
- Describe the story, but avoid chronology
- Short sentences, avoid over exhaustion.
- Transition reader to the CTA
III (Need, Solution, Offer) Stages:
Purpose: Call to Action, Hard/Soft Calls
- Sell without feeling of selling
- Positive calls highlighting benefits, confidence, relief, urgency, exclusivity
- Negative call highlighting scarcity, missing out benefits/opportunity, loss
Click LIKE below if you liked 😃
1
2 comments
All formula are the same!
skool.com/the-4d-copywriting-community-4828
The best place to be to become a full-time freelance copywriter.
Leaderboard (30-day)
1
+392
2
+183
3
+126
4
+53
5
+52
Powered by