So finding the right prospects that are easiest to outreach to, is key. I personally find that whenever I outreach to some fitness influencer that have anywhere from 5k-50k followers, it is FAR easier to outreach to them and get a reply. So with that being said, would it be the same deal if they are currently working on a product or interested in making one? Nobody has outreached to prospects who don't even have a product, because that would be a "waste of time". So, if I'm the ONLY person outreaching to them, I stand out. AND if they're interested in working on a product, and I'm already top of mind before they even make it, I'm going to be the first person they go to for marketing. What do you think?