FINALLY figured out how to always know when to write short vs long copy.

Atharv Jaiswal

Jun 15 • 🔥 Community Value

I'm not joking

I have been reading one of the best copywriting book

" The Copywriter's Handbook " ........... 4th edition

which BTW i recommend y'all to read

So getting straight to the point .......

In the book , chapter 4 , pg no. 107-112 has a lot of things for copy length.

And here's what they are ...........

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1) "The question isn’t how many words you should write; it’s how much information to include for the copy to accomplish its sales mission"

2)Three factors determine copy length:

1. Product : How much features and benefits and selling points it have that's why tech products has considerably big copy

2. Audience: How much info. they need and how are they ? Ex: For selling a book club membership prospects will read 12 pages because they are readers and love reading and actually 12 pages of sales letter pulled out most orders.

3. Purpose of copy: What a copy is written for ? Lead , reply , going to funnel or a direct sale. Ex: Copy designed to generate a lead can be short while for direct sale of expensive product or service need to completely persuade the reader to buy

3) The author has developed a tool , a copy length grid which you could refer for determining copy length grid. But before there are two major factors determining whether long or short copy will work best for your promotion:

Emotion: The more emotional the purchase (think: diamond ring 💍), the more words you need to guide the heart.

Involvement: The more thought and effort your buyer puts into the decision, the more copy you need to support it.

📎 No one writes essays to sell paper clips.

💍 But try selling a $5,000 ring in one sentence — won’t work.

And the copy length grid the author provides in book is attached by your bro for you guys to refer to ofc stolen from the book 😁😁😎.

4) The Copy Length Grid is only a rough guide, not a precise analyzer

Here’s what else should guide your length:

Price

Importance

Familiarity

🧠 Bottom line:

Copy length follows context, not rules.

Know your product. Know your prospect.

Then choose your words — and how many.

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That's all for today.

I thought this info. should be shared with y'all that's why I did

Maybe this helps let me know through poll and ..........

If i deserve then do LIKE .

And btw don't forget to checkout copy length grid attached.

Signing off

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HELL YESSSS , It helps bro definitely need the grid for determining copy length

NO , Ig this is not appropriate i'm not gonna spend so much time determining copy length it doesn't matter

7 votes

11 comments