Fear of... · 4D Copywriting Community

Fear of...

Missing out.

That’s right, we as humans don’t want to miss out on anything that is important.

In other words, we feel the Fear of Missing Out ( FOMO )

New Iphone dropping out soon? Yup, there is a line of people anxiously waiting outside for the opening.

Black Friday? That huge 4K HD TV that you wanted for so long is going to have a big discount, so you wait on your laptop, refreshing the page every 5 seconds, so others don’t buy it before you.

It’s crazy what people do to not miss out.

Camping outside the store, trading items for a better position in line or even betraying one another.

It’s obvious.

People simply don’t like to miss out.

It ties back to Urgency and Scarcity that I posted a few days ago

Now, if you have been reading my previous posts, at the end, I always encourage you to take action when you learn something new. As soon as you can, if possible.

Well…

It doesn’t change this time.

Build the same fear-of-missing-out feeling that Apple manages to do. Study what they are doing and learn.

That’s my best advice.

Keep grinding,

Laurynas

P.S. If you can successfully do this, you will never complain about sales again. Or your client will never complain about selling too little:)

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