The first human behavior you can count on is selfishness. People want what they want. People don’t care about you, your business, your product or your dreams; they want to help themselves and their family. It’s human nature. Therefore, our marketing messages must focus on benefits, not features. People need to be told exactly what’s in it for them. How will your product or service help them? What’s the benefit? In marketing speak, it’s called the “What’s In It For Me?” (WIIFM) principle. What’s in it for me? ( WIIFM ) “In this video you will learn 10 rules about finances that will change your life” This ↑ Answers WIIFM perfectly. The viewer knows what this video is about and he can decide if he wants to continue watching or not. In sales pages, copywriters usually answer this question in their headlines. For example: “ATTENTION CREATORS, ENTREPRENEURS, BUSINESS OWNERS If you want to start making 10 grand per month without spending 10 hours every single day…” That, too, answers WIIFM directly. You want to let your reader/viewer know what your video/copy is about, and they will decide to continue reading/watching or not. While this mistake is rarely made in sales pages, some copywriters make it when writing a YouTube script. That’s why I started this post with the example for YouTube scripts, because it is more important for beginner copywriters. With that, I hope this post helped you :) Have a great day, Laurynas P.S. If you have questions or if something wasn’t clear in this post, comment down below and I’ll do my best to answer!

Missing out. That’s right, we as humans don’t want to miss out on anything that is important. In other words, we feel the Fear of Missing Out ( FOMO ) New Iphone dropping out soon? Yup, there is a line of people anxiously waiting outside for the opening. Black Friday? That huge 4K HD TV that you wanted for so long is going to have a big discount, so you wait on your laptop, refreshing the page every 5 seconds, so others don’t buy it before you. It’s crazy what people do to not miss out. Camping outside the store, trading items for a better position in line or even betraying one another. It’s obvious. People simply don’t like to miss out. It ties back to Urgency and Scarcity that I posted a few days ago Now, if you have been reading my previous posts, at the end, I always encourage you to take action when you learn something new. As soon as you can, if possible. Well… It doesn’t change this time. Build the same fear-of-missing-out feeling that Apple manages to do. Study what they are doing and learn. That’s my best advice. Keep grinding, Laurynas P.S. If you can successfully do this, you will never complain about sales again. Or your client will never complain about selling too little:)

You already know… People tend to desire the product/service MORE if the amount is LOWER and vice versa. When there is an abundance of the same items, the desire goes down. That’s why if a car’s production was limited and there is only 100 of them in the world, then that car is going to be more desirable *by the majority* compared to other cars where the limit was high (say 100,000) And at the same time, if there is only one car in the world, the price of that car is going to be wayyy higher compared to one of the said 100 cars. (Of course we assume that the cars are similar to one another, only the limitation was changed) By introducing Scarcity in your copy, you also introduce social demand in your copy. If there are people who really want this product/service, then chances are you are going to want it more compared to when there are no people who want this product. Here’s how marketers take advantage of this principle They send emails to their readers, letting them know that the supply of *desired item* or the number of available seats in their live workshop is decreasing. This one seems the most obvious to me. Once you start studying what creators are doing, everything becomes clear. It just takes a lil bit of time, every day. So next time, make sure to include scarcity in your copy:) Hope this helped. See ya soon, Laurynas P.S. Don’t try to include scarcity in offers that are unlimited and can’t be limited, for example PDF’s of your ebook, you simply can’t run out of them.

While I was reading Kyle Milligan’s book “Take Their Money” Kyle said one really important principle about copywriting that goes something along these lines Copywriting is a language of sales. The key word is ‘Language’ It's not just words, salesy tactics, but language that encourages the reader to take action. You MUST communicate with the reader using Copywriting Language And most beginner copywriters? They just write words that sound cool, but don’t communicate with the reader. And that is what separates the majority from the minority. You have to use the same language that your reader uses Talking about one single idea And going straight to it, without wasting the reader’s time For most people, this is difficult to do. I struggled with this, but once I read this book It changed the way I look at marketing and copywriting and started making wayyy fewer mistakes. So if you want to become exceptional and be the minority of copywriters who understand copywriting the right way, I encourage you to take a look at this book (“Take Their Money”) and let me know what you think! Thank me later, Laurynas P.S. If you haven’t started reading copywriting books and you want to be above average, you gotta start asap, just being honest with ya, so you don’t waste more of your time.

If you don’t feel the urgency to start making cash with copywriting, Then it is going to take longer for you to achieve this goal. The same goes for your reader. If your reader doesn’t feel urgency to respond to your message, fill the form or click the “buy now” button It will take longer for them to do so (and the chances that they will do it at all go almost to 0) If they don’t feel the urgency to change their lives, take on your opportunity, and they are not losing anything if they are waiting, they will not do it at all… Trust me, I learned this the hard way Whenever I introduced Mr. Urgency in my outreach messages, my response rates went up. So did the speed at which I landed clients. Knowing this, you should include it when writing an offer. It will get your readers To be more interested, curious, and invested To take your action step To click that button There is literally no downside to including urgency (in my experience) And almost every piece of copy I’ve read included some kind of urgency. But it doesn’t matter if you don’t take action to try it yourself. The longer you wait, the harder it is going to be to start making cash with copywriting. (see what I did here?:) ) Anyways, hope you are having a great day, Laurynas P.S. I’m not lying when I’m saying that almost every copy I’ve read includes urgency, it is one of the most important parts of your copy, of course, if you want your reader to take action:)