I have been noticing lately a lot of copy, especially landing pages and ads, feels like it's trying too hard, big words,clever phrasing, long explanation.
But when I look at stuff that actually converts it's usually pretty simple and straight to poin.
It made me rethink how much "Creativity" actually helps vs getting the message across fast.
Curious what you guys think.
I'd like to hear real experience from people working with clients.