Digital Business Track: Orientation and Roadmap

What are digital products? What is a funnel?

Use my proprietary Big Book Of You to uncover your expertise and identify your digital product idea.

Let's take your product idea and turn it into a sellable, tangible offer.

You have a product. Now you need a place to house, sell and deliver it. Depending on your product you'll need a storefront (like StanStore, Gumroad, Beacons, System.io), and community/membership app (like Skool), or a newsletter app (like Substack).

Social media marketing is the primary way in which you will build your audience, your customer base and your business. Bottom line - social media marketing is a non-negotiable. It's also a hurdle for many entrepreneurs. Let's tackle it head on.

List-building, aka growing your audience, will be an on-going activity. Let's look at how to do this with a freebie (lead magnet) and other options.

Once you have a product and a storefront or app where it lives, you'll want to develop a system to 'launch' your product. This can be done 'evergreen' (where you are continually launching your product); or, you can use specific launch mechanisms (at various times of the year).

Expert insights and practical advice.

Essential tech tools needed to build and grow your digital product business.

REPLAYS: Digital Business Coaching Calls

Tools and resources to support your journey.