Nov 1 (edited) • 🌳 Tri Posts
When a brand strategy goes wrong!!!
Such a big and honestly stupid mistake!!! No marketing should be manipulative.
Let me know your thoughts on this (Minna hasn’t got her settings to allow downloads so I can only share the link. Hopefully you can access)
- bummer! Essentially, a brand messaged someone an influencer style message, making them feel all chosen and priceless to be invited to an exclusive event, she organised a sitter, paid for city parking, dressed up. They offered her a plus one. Really specially worded.
Then she arrived and it was a sample sale that was open to the public.
The PR/marketing team intentionally skewing facts with clever words to get people with big followings to promote the event for the brand.
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When a brand strategy goes wrong!!!
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