On the 14th of August Taylor Swift announced her new album.
She opened up preorders.
Since then she’s released 20+ variants of her album.
The latest just 9 hours ago today almost 2 months later.
😬 What are the negative impacts of this strategy?
You can share positive ones too of course because this is all about stretching our brains. Like why is she doing this.
But the main thing I want to focus on is the issues this is causing.
The screenshot below is a of her story promoting the most recent variant after it’s released.