Oct 18 • CASE STUDIES
AFTER: Angela's Target Audience, Problem, & Solution are Clear!
AFTER CLARITY SESSION: Angie's New Positioning is Simple, Clear, Easy to Understand and Explain.
STRATEGIC POSITIONING STRATEGY for Angela White
🎯 IDEAL TARGET AUDIENCE
Who You Serve:
Demographics: Women aged 42-60
Life Stage: Perimenopause or menopause
Values: Health-conscious, natural solutions, quality over convenience
Financial Situation: Financially stable, willing to invest in health
Current State:
Battling constant exhaustion despite trying multiple solutions
Core Question/Issue: "Why am I so tired all the time, and will I ever feel like myself again?"
Specific Pain: Dragging through days, missing out on life, frustrated by failed solutions
PSYCHOGRAPHIC PROFILE ___________
What They're Thinking at 3 AM
- "I can't keep living like this. I'm so tired I can barely function, and nobody seems to understand."
- "I've tried everything—vitamins, diet changes, exercise—and I still feel exhausted. What's wrong with me?"
- "I'm missing out on so much. I don't have the energy to play with my grandkids or enjoy time with my husband."
- "I'm scared this is just my life now. Is this really what menopause means? Just being tired forever?"
- "I don't trust these cheap supplements from who-knows-where. What if they're making things worse?"
- "I feel like I'm disappearing. I used to be so vibrant and capable. Now I'm just... tired."
- "How much money have I already wasted on things that didn't work? I can't keep doing this."
What They Say to Friends
- "I'm dragging myself through the day, even after sleeping 8 hours. It doesn't make sense."
- "I've spent probably $500 this year on supplements and nothing has helped. I'm so frustrated."
- "My doctor just says 'this is menopause' and offers me antidepressants. That's not the answer I need."
- "I don't want to take synthetic hormones. I want something natural that actually works."
- "I saw this Moringa stuff on Amazon for $20, but I have no idea where it's from or if it's safe."
- "I just want to feel like myself again. I want to have energy to do the things I love."
- "I'm tired of taking 10 different pills every morning and still feeling terrible."
Situational Triggers (When They Need Help NOW)
- ✅ The "I Can't Do This Anymore" Moment: When they realize they physically cannot continue at this level of exhaustion—they missed an important event, broke down crying, or couldn't perform at work
- ✅ The Failed Solution Frustration: Just tried yet another supplement or doctor's recommendation that didn't work, and the frustration has peaked
- ✅ The Identity Crisis Moment: Looking in the mirror and not recognizing themselves—the gap between who they were and who they've become feels unbearable
- ✅ The Social Comparison Moment: Seeing another woman their age who is vibrant and energetic, creating both pain (comparison) and hope (if she can, maybe I can)
- ✅ The Health Scare: A doctor's appointment revealing nutritional deficiencies or a health concern that makes them realize they need to take action now
- ✅ The Family Pressure: Loved ones expressing concern about their energy levels or health, creating external pressure to find a solution
- ✅ The Milestone Moment: An upcoming event (vacation, family gathering, milestone birthday) where they desperately want to have energy
COMPETITIVE ANALYSIS
🔥 THE UNIQUE PROBLEM YOU SOLVE
What Competitors Don't Address
Everyone Else Focuses On: Masking menopause symptoms with synthetic compounds or selling cheap imported Moringa as a generic superfood
You Focus On: Addressing the root nutritional deficiencies causing energy depletion with premium USA-grown whole-food nutrition specifically for menopausal women
Everyone Else Says: "Try our menopause relief supplement" or "Organic Moringa powder—great for energy!"
You Say: "Finally address why your body isn't absorbing what it needs anymore, so you can stop dragging through your days and start living with the energy you deserve."
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AFTER: Angela's Target Audience, Problem, & Solution are Clear!
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