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Here’s the truth most beginners need to hear:
You don’t need “big results” to make great content. You need a story arc people want to keep watching. Because viral views are nice… but binge-worthy content builds trust, and trust is what turns into sales. The Netflix Content Formula for Beginners (No Results Needed) Think about any movie or series you’ve ever loved. You didn’t watch it because the hero won at the end. You watched it because the middle was interesting. Your content works the same way. 1) The “Something Has To Change” Moment This is your real starting point. - “I’m sick of stressing about money.” - “I’m tired of feeling behind.” - “I can’t keep doing life like this.” This is the moment your audience relates to most, because they are living there too. 2) The Dip (Where People Quit) This is the part nobody talks about, but everyone experiences: You finally invest in a course or system… and life feels worse. Now you still have your job, your responsibilities, and you need to find time to learn. This is where you create connection by saying: - “Yep… this is normal.” - “You go backwards before you go forwards.” - “This is the price of admission.” 3) Your Commitment and “Massive Action” Not fake hustle. Real beginner action. - “I’m doing 1 hour a day.” - “I posted even though I felt silly.” - “I’m learning what a funnel even is.” - “My brain hurts, but I’m doing it anyway.” People don’t want ads. They want inspiration. 4) The Optimism Phase (Before Results) This is where you share hope, not income screenshots. - “I’m starting to see how this works.” - “I’m getting clearer.” - “I’m finally consistent.” This builds belief because it feels doable. 5) Tiny Wins (This Is The Secret Sauce) Beginners should NOT hide their small wins. Small wins are your content gold. Examples: - First comment - First lead - First post that hits 200 views - First time you understood something you used to avoid - First time you posted without overthinking Your audience trusts tiny wins more than big claims.
Recognising Buying Signals: A Beginner’s Guide for Digital Marketers
When you’re starting out in online marketing, it’s easy to think you need more traffic. But often the real issue is figuring out who among your visitors is actually ready to buy. Shoppers don’t announce their intentions, but they do leave clues – actions and questions that reveal buying intent. Understanding those signals helps you focus your efforts and improve conversions. 1. Comparison searches reveal serious buyers Customers close to a purchase often compare alternatives. They search for the best option in their niche, and those searches show up on different platforms: - Reddit – combine your niche with decision words like best, recommendation or which is better to find discussion threads where people are weighing options: - YouTube – search for best tool for followed by your product category:https://www.youtube.com/results?search_query=best+tool+forComparison videos attract viewers who are deciding what to buy. - Google – try queries like best alternative to…:https://www.google.com/search?q=best+alternative+toThese searches often signal that the person is choosing between providers rather than just browsing. As a marketer, show up in these places with content that helps prospects make their decision. 2. Frustration plus urgency signals the need for a solution When potential customers have tried multiple approaches without success, they look for a better way. Phrases like: - “I’ve tried everything and nothing’s working.” - “I need a better way to do this.” - “What should I be doing instead?” mean they’re actively seeking a solution. You’ll find these questions on problem-solving platforms like Quora: - what’s the best way to… (requires login) Quora users want clear answers, not debate. If you can help them overcome their obstacle, you’ll be engaging with people ready to take action.
Mastering the Three‑Trigger Headline Formula
Why Headlines Matter On social media and in your inbox, you have mere seconds to persuade someone to stop scrolling and click. A bland headline that simply states the topic won’t cut it. The solution isn’t gimmicky clickbait – it’s understanding how our brains decide what’s worth investigating. One effective approach is to layer three attention triggers into a single headline: relatability, curiosity and the wow factor. The Three Attention Triggers Relatability: make readers see themselves People pay attention when a headline feels personal. Numbers, ages or roles act as a mirror. In the example used in the source article, “My 10 Sources of Income at 28 (Six‑Figure Entrepreneur),” the age tag (“28”) helps readers imagine themselves in the author’s position. Similar anchors could be “first‑time founder” or “busy parent.” Curiosity: pose a question without answering it Effective headlines hint at a secret and then stop short of revealing the answer. The parenthetical “(Six‑Figure Entrepreneur)” in the example sparks a question – how does this person make six figures? – and the only way to find out is to click. When done ethically, this makes your content magnetic; you must ensure the article actually provides value to avoid clickbait. Wow factor: deliver a specific, surprising detail Adding an unusual or eye‑popping detail gives readers a jolt. “10 sources of income” works because most people have one or two streams, not ten. You don’t need to exaggerate; choose a concrete fact you can stand behind. Examples might include “I tried 30 side hustles in 30 days” or “Five mistakes that cost me $100,000 as a founder.” Stack the Triggers for Maximum Impact You could use one of these triggers and see some results, but stacking all three makes the headline irresistible. Consider the contrast below: • Flat: “Lessons from my startup journey.”• Stacked: “Seven mistakes I made in my first year as a founder (that cost me $42,000).” The stacked headline is personal (relatability), teases a story (curiosity) and drops a specific number (wow).
How Your Brain Buys Stuff (and How Marketers Use It)
Ever wonder why you pick one snack over another or why a song in a store makes you buy a certain brand? It turns out most of our buying decisions aren’t super logical — they’re based on how we feel. Here’s the low‑down, explained in a way that makes sense whether you’re shopping for sneakers or starting your own side hustle. Feelings matter more than taste - Why New Coke flopped: In the 1980s Coca‑Cola made a sweeter version of Coke. People said they liked it in taste tests, but when the company replaced the old formula, fans freaked out. They didn’t just like the taste of classic Coke — they had memories and feelings tied to it. The new drink messed with that emotional bond, and it tanked. - - Why labels change the game: In experiments where people sipped colas without knowing the brand, they often picked Pepsi. But when they saw the Coke logo before tasting, suddenly they claimed Coke tasted better. The brand triggered memories and feelings that literally changed their experience. It wasn’t just their tongue talking — it was their brain. - Tiny things steer your choices - Background music: A wine shop once played French music one day and German music the next. On French‑music days, customers mostly bought French wine; on German‑music days, they grabbed German bottles. When asked why, most people said the music had nothing to do with their choice. That’s how subtle the influence was. - Scarcity makes stuff seem cooler: A study offered the same cookies in two jars — one jar was full, the other almost empty. People rated the cookies in the near‑empty jar as better and more valuable, just because they looked scarce. Our brains equate “rare” with “worth it.” - Social proof: Ever scroll through Amazon and notice the star ratings, the number of reviews and that shiny “#1 bestseller” badge? That’s because we feel safer choosing what lots of other people bought. When we’re unsure, following the crowd feels like the right move. - Little design tweaks: Google once tested dozens of slightly different blue colours for its ad links. One shade got a few more clicks than the others — enough extra clicks to bring in hundreds of millions of dollars. Similarly, Amazon found that shaving even a fraction of a second off page load time boosts sales. Tiny details can make a huge difference.
Faceless Video walkthrough
OK here is the walkthrough of the faceless system I was talking about @Suzie Kemper @Nelson De Arruda If you are interested in purchasing here is the link. I think she is still offering a $5 discount https://jenellelivet.com/ivana
Faceless Video walkthrough
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