Nov '25 • General discussion
The Only Way to Stick Out
The only way to stick outline..
The only way to connect deeply...
The only way to be appreciated for who you truly are and not who you could pretend to be online...
The only way to serve your unique ideal client best...
Is to be HATED.
Why? Because in order to be LOVED by your tribe, you must be HATED by others.
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Here are some ways to make this stick when you start to doubt if you should post that controversial post:
Was your favorite sports coach as a kid NICE, or was he/she KIND?"
Did you come to me as a mentee (and maybe client) because I posted the same generic sludge as everyone else? Or was it because I said some egregiously "offensive" truth no one else dared to?
What content do you see of your own that has performed best for actual conversion (and or reach?) Was it when you said what you think people wanted to say? Or was it when you were EXTRA real or even a bit "weird?"
What content of mine do you see performing best?
My million view reel was from when I literally called people who use DB's for warming up their rotator cuffs in a way that goes against basic gravity "complete F'ing morons" (I'm a changed man, but hey it worked and its true.)
My last reel that outperformed my standard reach by a noticeable bit mentioned using Testosterone instead of Alcohol.
My incredibly empathic and kindhearted wife? Her best reels? She told fat doctors to shut up in one, and told women that they'll be infertile and die early if they try to live like men in another.
And if you're saved: They crucified the only perfect man to have ever lived. You think you're going to be able to have a large impact without incurring some hate? THINK AGAIN, MY BROTHA/SISTA.
So action step:
Post like you're trying to make your ideal clients go "TRUE!!!" and want to send it to their friends and story, and the enemy of the culture you stand for comment with rage and then also send it to their friends and story. You can leverage winners to all win together. You can leverage low consciousness level losers to make such an ass out of their self that your message still gets out there more to ideal clients AND they self-demote their own lesser message. Wins for winners and laughs for losers.
Now toss your most controversial hooks or topic ideas below, this should be fun to wake up to tomorrow 😂
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The Only Way to Stick Out
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