The Ownership Pipeline
A great song earns nothing if its ownership is unclear. This is how you build the infrastructure to collect every dollar you are owed.
The song you perfected in the Songwriting & Craft stage is an asset. But an asset only generates revenue once it is properly owned and managed. This is the work of publishing.
Your music generates two distinct sets of rights: the composition (the song itself) and the master (the specific recording). Both create their own income streams. Your first job is to build the pipelines to collect them.
This process is not optional. It is the literal act of getting paid for your work. The first, non-negotiable step is affiliating with a Performance Rights Organization (PRO). Your PRO is responsible for tracking and collecting your performance royalties whenever your music is played publicly.
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Sir William Alexander
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The Ownership Pipeline
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