Streaming numbers are vanity. The real metric is the conversion of listeners into a paying customer base.
The fourth stage in getting paid is understanding a fundamental business truth: your audience is your market. Growth is not about chasing fame; it is about market expansion.
Streaming and playlisting are lead generation. They are the top of your marketing funnel, introducing your product to potential customers at a massive scale. Our Streaming Growth academy shows how to optimize this process, but optimization is not the final goal.