What Substack Actually Is...
What Substack Actually Is (and What It’s Not)
Substack is often described as “a newsletter platform,” but that’s only part of the picture.
At its core, Substack is:
  • a publishing platform
  • an email list
  • a blog
  • a distribution network
All in one place.
For coaches and service-based businesses, Substack works best when you stop treating it like another thing and start using it as a central home for your message.
What Substack is not:
  • a social media platform you have to feed daily
  • a complicated tech stack
  • something you need to monetize immediately
In this space, we focus on clarity first:
  • understanding how Substack fits into your business
  • what matters when you’re starting
  • and what you can safely ignore for now
Next up - how coaches and service-based businesses can get started without overwhelm.
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Jill Hart
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What Substack Actually Is...
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