What Substack Actually Is (and What It’s Not)
Substack is often described as “a newsletter platform,” but that’s only part of the picture.
At its core, Substack is:
- a publishing platform
- an email list
- a blog
- a distribution network
All in one place.
For coaches and service-based businesses, Substack works best when you stop treating it like another thing and start using it as a central home for your message.
What Substack is not:
- a social media platform you have to feed daily
- a complicated tech stack
- something you need to monetize immediately
In this space, we focus on clarity first:
- understanding how Substack fits into your business
- what matters when you’re starting
- and what you can safely ignore for now
Next up - how coaches and service-based businesses can get started without overwhelm.